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Google Ads · Google Business Profile · SEOHVAC · Forney, TX

HVAC marketing in Forney, TX: 2x the Google Business Profile call clicks.

For an HVAC company in Forney, Texas, call-button clicks on its Google Business Profile rose 104% in the third quarter of 2026 over the same quarter a year earlier, and completed jobs rose 16.8% from March to September over the same months of 2025.

+104%Profile Call Clicks, Q3 YoY
+41%Profile Impressions, Q3 YoY
+16.8%Completed Jobs, Mar to Sep YoY
−24%Ad Form Cost Per Lead, Q2 to Q3

An HVAC company in Forney, Texas, on the east side of Dallas-Fort Worth, started working with us in February 2026. Its Google Ads account had only ever run Google's automated Smart campaigns and Local Services Ads. In the third quarter of 2026, call-button clicks on its Google Business Profile doubled over the same quarter a year earlier, from 79 to 161, and from March to September the business completed 16.8% more jobs than in the same months of 2025.

01 Overview.

This client is an HVAC company based in Forney, TX, serving the eastern Dallas-Fort Worth area. The profile figures come from Google Business Profile, the paid figures from Google Ads, and the jobs figures from the client's own job management system.

The engagement started in February 2026, and the data runs through September 2026. Every number below carries the exact window it compares.

IndustryHVAC
RegionForney, TX · Dallas-Fort Worth
ServicesGoogle Ads · Google Business Profile · SEO
Engagement startFebruary 2026

02 Goals.

Replace an automated-only ad setup with a structured HVAC Google Ads account, get more calls from the Google Business Profile listing, and build out the website for local HVAC SEO.

  • Build a standard Google Search account where only Smart campaigns and Local Services Ads had run
  • Grow calls from the Google Business Profile listing
  • Expand and tighten the website's HVAC service pages
  • Send tracked calls and completed jobs back into Google Ads
The brief

Turn the Google listing into a steadier source of calls, and give paid search real structure.

03 Strategy.

01

HVAC Google Ads

A standard Google Search account built in March 2026, with separate campaigns for AC repair, HVAC maintenance and replacement, plus call tracking and job uploads set up to send tracked calls and completed jobs back into Google Ads. Before this, the account had only run Smart campaigns and Local Services Ads.

02

Google Business Profile for HVAC

Google Business Profile updates and Q&As, profile posts, and listing and citation consistency work, including Apple Maps, aimed at keeping services and business details consistent wherever customers find the business.

03

HVAC SEO

Service and service-area page work, new HVAC service pages, core-page and click-through fixes, technical SEO, internal linking and content clusters on the website.

04 The Results.

Results at a glance

+104%Profile call-button clicksQ3 2025 vs. Q3 2026
+41%Profile impressionsQ3 2025 vs. Q3 2026
+16.8%Completed jobsMarch to September, YoY
2xWeb form leads from adsQ2 vs. Q3 2026
−24%Cost per form leadQ2 vs. Q3 2026
−15%Maintenance campaign cost per leadQ2 vs. Q3 2026, like-for-like
How we measured

Profile figures compare July to September 2026 with July to September 2025 in Google Business Profile. Impressions add up the four search and maps view types.

Paid figures compare April to June 2026, the first full calendar quarter of the engagement, with July to September 2026. Form leads count the website form actions in Google Ads that were counted in both quarters. The same doubling and the same 24% drop hold when we count only the main service form, which Google Ads has tracked since May 2025. The maintenance campaign figure is like-for-like: it counts every lead action, calls and forms, that was counted in both quarters.

Completed jobs come from the client's own job management report and compare March to September 2026 with the same months of 2025. February is left out because the engagement began partway through that month.

Profile call-button clicks · Q3

2025
79
2026
161

Profile impressions · Q3

2025
2,400
2026
3,391

Comparing the third quarter of 2026 with the same quarter of 2025, call-button clicks on the Google Business Profile listing rose from 79 to 161, about twice as many, and profile impressions rose 41%, from 2,400 to 3,391.

Completed jobs · March to September

2025
892
2026
1,042

During the engagement, the business completed 16.8% more jobs from March to September than in the same months of 2025, 1,042 versus 892, by its own job management report. These are all of the business's completed jobs in those months, not only jobs traced to ads or profile calls.

Cost per web form lead from ads · Q2 vs. Q3 2026

Q2 2026
$740
Q3 2026
$561

Web form leads from ads doubled from the second quarter to the third, and the cost per form lead fell 24%, from $740.46 to $561.04, while ad spend rose 51.5%. The HVAC Maintenance campaign carried the gain: on the like-for-like count, which includes calls, its cost per lead improved 15%, from $301.66 to $255.59.

05 What This Meant for the Business.

In the third quarter of 2026 the Google Business Profile listing drew about twice the call-button clicks it did a year earlier. During the engagement, from March to September, the business completed more jobs in total than in the same months a year earlier.

Its paid search now runs on a structured HVAC Google Ads account in place of automated-only campaigns, with tracked calls and completed jobs set up to feed back into Google Ads. From the second quarter of 2026 to the third, ad spend rose and the cost of each web form lead still fell 24%.

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