64% lower HVAC cost per lead, on a bigger budget.

04 The Results.

HVAC Google Ads case study: results at a glance

Google Ads & Local Services Ads cost per lead · Q2 vs. Q3 2026

Like-for-like cost per lead fell from $469.19 to $169.92, a 64% drop, while total ad spend rose 29%. The gain came from Performance Max and from Local Services Ads, which began charging again in June as a pay-per-lead channel alongside paid search.

Profile call-button clicks · Q3

Profile impressions · Q3

Comparing the third quarter of 2026 with the same quarter of 2025, call-button clicks on the Google Business Profile listing rose 47%, profile impressions 64%, website clicks 16.5%, and direction requests 11%.

Completed jobs · seven comparable months

During the engagement, the business completed 25% more jobs across the seven comparable months than in the same months a year earlier, 1,088 versus 871, and job revenue across those months was up 3.7%, by its own job management report. These are all of the business's completed jobs in those months, not only jobs traced to ads or profile calls.

05 What This Meant for the Business.

In the third quarter of 2026, paid spend bought calls and Local Services Ads leads at a little over a third of what they cost in the second quarter, on a bigger budget, and the Google Business Profile listing drew 47% more call-button clicks than in the same quarter a year earlier.

Across the seven comparable months of the engagement, the business completed 25% more jobs in total than in the same months of 2025, counting all of its jobs, not only those traced to ads or profile calls.