Three channels. Senior on every call.
People use ChatGPT to compare options and decide what to do next. OpenAI now sells ad space below those answers. We set up your account, wire the tracking first, and run a measured test, so you learn whether the channel pays before you scale it.
ChatGPT ads show below an answer, matched to what the person is asking about. OpenAI says people are often comparing options in those moments, and there are no keywords to buy. The work is in the signal: tracking, context, and creative.
Your business owns the OpenAI Ads Manager account and the billing. We get a role inside it, help you through business verification, and install measurement before a single ad runs.
There are no keywords to bid on. You describe when your ad is relevant through context hints, and OpenAI matches it to conversations. We write those hints and enough ad variations for the system to find the right moments.
OpenAI, GA4 and your CRM will not show the same numbers, and OpenAI says so too. We put them side by side, label modeled conversions as modeled, and judge the channel on leads you can trace.
Four phases. Qualify, wire, test, decide. A new channel earns a bigger budget by proving itself against the channels you already pay for.
Is your category allowed? OpenAI currently limits ads mainly to consumer categories and approves some others case by case. We check your category against its ad policies, plus your landing pages and current tracking, before anything is built.
Account, verification, Pixel, lead events, UTMs and GA4. We test every event fires before any ad goes to OpenAI for review.
A controlled budget on a Clicks campaign, with several ad variations and context hints per service. Once enough leads come through, we test a Conversions campaign.
We compare ChatGPT cost per lead to your search and social numbers and make a plain call: scale it, hold it, or stop spending.
ChatGPT Ads is new, and we do not have a ChatGPT Ads case study yet. We will not invent one. These three files come from the same tracking-first method on Google Ads. Open HVAC for the full replay, or see every case study.
Ads spending more, earning less. We surfaced broken conversion actions, fixed the tracking, restructured the campaigns. Same business. Vastly better numbers.
Open the replayDashboard said "winning," chairs said "empty." Made the tracking honest. Conversion rate doubled. Bookings number reads like a typo. It isn't.
See all case studiesManufactured home developer needed broader reach without burning budget. Lower CPC, lower cost, more conversions, more pipeline calls.
See all case studiesNo bait-and-switch to a junior after sign-on. The senior who took the first call is the senior who runs the work, with the rest of the bench behind them when the lane needs it.
▮ The team
Every lane is owned by a senior who's run the work for a decade. Every account gets the same discipline: the conversion taxonomy is honest before any dollar moves, and the senior who explained it on the first call is the one watching it daily. The bench supports the senior, not the other way around.
Tell us what you sell and where your leads come from today. We will tell you honestly whether ChatGPT Ads is worth a test for your business, and what a fair test budget looks like.
Book the call
Tell us what you sell and where your leads come from today. We'll talk it through with you and come back with an honest read on whether ChatGPT Ads fits, plus a test plan if it does.