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an illustration of two robots representing email marketing and market automation

Email Marketing vs. Marketing Automation

Two commonly confused terms in digital marketing are email marketing and marketing automation. While they may seem similar, their functions and impacts on your business can differ. As an email marketing manager at Imprint Digital, I’ve seen firsthand how businesses can struggle to choose the right strategy. This article will illustrate the differences between email […]

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A web designer working on a website

Introduction to Web Development for Businesses

Did you not hire that handyman because their email address had “@gmail” on the end? Were you entirely overwhelmed by how frustrating using a business’ website was and moved on to their competitor to purchase from? Are you reading this after finding it through a Google search or on TikTok? Digital presence is the modern […]

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A local business on a laptop screen

What Are the Biggest Local Ranking Factors in SEO?

If you were to type the phrase “movie theater” into the Google search bar, you’d notice that it only shows you theaters nearby, even though you didn’t specify a location. The same would be true if you search for HVAC technicians, car dealerships, electricians, or anything else that implies you need the help of a […]

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A person checking their Google Search Console on a laptop

How Much Does SEO Cost in Colorado?

SEO is essential for boosting your online presence, but it isn’t cheap. Like anywhere else, the cost of SEO services in Colorado can vary, depending largely on the type of services offered, the level of expertise of the SEO agency, and the business’s specific needs. Understanding these costs is crucial for Colorado-based companies to effectively […]

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Scaling Success: A Guide to Effective Marketing for Growth-Stage Companies

Growth-stage companies are in an exciting phase of their lifecycle, this is where businesses begin to turn up the heat, but only with the right strategy and execution. They’ve proven their concept, found product-market fit, and are now ready to scale operations and serve a larger audience. But scaling doesn’t just mean increasing output—it’s about […]

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Fractional Marketing Services: A Cost-Effective Way to Grow Your Business

If you’re a small or medium-sized business (SMB) seeking growth, you understand the importance of marketing. However, marketing can be costly, especially when it comes to hiring a full-time marketing team. This is where fractional marketing services come into play. Fractional marketing services offer a cost-effective solution to obtain the marketing expertise you require without […]

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Bitcoin Marketing During the Bear

While interest in “Crypto” and “Blockchain has gone down, the acceleration of Bitcoin adoption, Lightning Network advancements, and Layer 3 advancements (Fedipools, Fedimints, eCash) are happening at a breakneck speed. Venture Capital always chases “What is hot” it has proven a mistake. As the crypto market cap increases again, (which it wildue to hard headed […]

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What does interim CMO mean?

Every brand needs marketing, with that understood the question is, do we hire full-time, or do we bring an interim CMO for the organization? An interim CEO is a Chief Marketing Officer who has been brought alongside the company for a part-time or full-time basis for an undecided amount of time. In 2023 many brands […]

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Do B2C and Local Businesses need the functions of a Fractional CMO?

The fractional CMO role has become a fast-growing solution for brands that need an immediate impact and a low-risk hire who can take care of the same tasks that a full-time chief marketing officer would, but on a part-time schedule. Often the fractional CMO is focused on hiring the marketing team, and getting the right […]

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How to Use Newsletter Marketing to Boost Your SEO

If you’re like most business owners, you understand the importance of SEO. You know that a strong SEO strategy can help you rank higher in search engine results, driving more traffic—and ultimately, more sales—to your website. But what you might not know is that newsletter marketing can be a powerful tool in your SEO arsenal. […]

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