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Instagram Creator Accounts vs. Business Accounts

Whether you’re an influencer, a small business owner, or a large brand, understanding the differences between Instagram Creator and Business accounts can have a huge  impact on your success on the platform.  I’ve spent the last seven years helping businesses navigate social media. In this guide, I’m going to walk you through these two account […]

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Google Ads vs. Local Service Ads: Which is Best for Your business?

Navigating the world of online advertising can be overwhelming, especially when deciding between platforms like Google Ads and Local Service Ads (LSAs). As a Google Ads manager at Imprint Digital, I frequently assist clients in making informed decisions that align with their business goals. This article aims to clarify the differences between Google Ads and […]

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Brand Marketing vs. Content Marketing: Which is Best for Your Business?

When brands create a marketing strategy, there are countless approaches. Today, we are going to cover brand and content marketing specifically.  Both marketing styles play vital roles in discovering a brand and retaining customer mindshare. Both are critical in an organization’s acquisition and growth process, and you’ll understand why by the end of this article.  […]

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Social Media Marketing vs. Content Marketing: Which is Right for Your Business?

Understanding the nuances of various social media marketing strategies is crucial for businesses aiming to maximize their online presence. Social media and content marketing are two powerful approaches that often get confused, yet each offers unique benefits and requires different tactics.  I’m a social media marketer at Imprint Digital, and I’ve put this resource together […]

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What is an A/B Testing Campaign in Email Marketing?

Making data-driven decisions can have a huge impact on your email marketing campaigns. A/B testing, also known as split testing, is a crucial strategy that lets us compare different versions of an email to determine which one performs better.  Imprint Digital constantly utilizes A/B testing to optimize our clients’ email campaigns, ensuring the highest engagement […]

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Digital art portraying a laptop with various Google Ads visualizations

How Much Does Google Ads Management Cost in Colorado?

Google Ads has become a cornerstone for businesses aiming to enhance online visibility and drive targeted website traffic. If your business is in Colorado, understanding the costs associated with Google Ads management is crucial for budgeting and achieving optimal results.  I manage many of our Colorado clients’ ad campaigns, giving me years of firsthand experience […]

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Digital art portraying a computer with a forest on the screen

Basic Website Design Principles

Website design is the most important aspect of development. Most consider design and development mutually exclusive, but without the design, there is nothing. What we must consider is that we are building user experiences, not software. Sure, our end goal might be solving a specific problem, but without a design system under the hood, it […]

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Local SEO Benefits: Everything You Need to Know About Maximizing Local Search Visibility

Local SEO (Search Engine Optimization) is a digital marketing strategy that enhances a business’s visibility on search engines for location-based searches. These local strategies are essential for businesses operating within specific cities or states, as Google understands when a search has “local intent.” Local SEO helps businesses attract local customers who are actively searching for […]

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an illustration of two robots representing email marketing and market automation

Email Marketing vs. Marketing Automation

Two commonly confused terms in digital marketing are email marketing and marketing automation. While they may seem similar, their functions and impacts on your business can differ. As an email marketing manager at Imprint Digital, I’ve seen firsthand how businesses can struggle to choose the right strategy. This article will illustrate the differences between email […]

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A web designer working on a website

Introduction to Web Development for Businesses

Did you not hire that handyman because their email address had “@gmail” on the end? Were you entirely overwhelmed by how frustrating using a business’ website was and moved on to their competitor to purchase from? Are you reading this after finding it through a Google search or on TikTok? Digital presence is the modern […]

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