Email Marketing

What Is a Re-Engagement Campaign? (And When to Run One)

What a re-engagement campaign is, the signals that say it's time to run one, when not to, and how list hygiene after the campaign protects your deliverability.

Sales Follow-Up Email Templates for Leads Gone Cold

Most sales need five follow-ups, but most reps stop at two. Four sales follow-up email templates for leads gone cold: the gentle nudge, the new-info angle, naming the silence, and the breakup.

Re-Engagement Subject Lines That Get Cold Leads to Open Again

The subject line is your one shot at reactivating a cold lead. Four re-engagement subject-line angles that consistently get dormant subscribers to open again, plus how to test them.

Win-Back Email Templates That Bring Cold Customers Back

Writing a win-back email from scratch every time a segment goes cold wastes time you don't have. A handful of proven structures cover most situations, from the customer who ghosted after one purchase to the subscriber who used to open every

The Complete Guide to Re-Engagement Email Campaigns for Cold and Dormant Leads

Every list has them: subscribers who opened every email a year ago and now let them sit unread. Before you write off that segment, know that dormant leads already know your name, already gave you permission to email them, and cost nothing e

How to Calculate Email Open Rate | Imprint Digital

Hey there, Email Avengers!Your mission, should you choose to remain employed and profitable, is to boost your email open rates and save your campaigns

Best Strategies For Improving Email Deliverability | Imprint Digital

Alright, superhero cape on, let’s dive in! In the epic battle of email marketing, deliverability is your ultimate weapon! Imagine it as your trusty sh

How to Design an Email Marketing Campaign: Harness Your Email Marketing Power

Email marketing is like the Bat-Signal: it calls out to your audience, nurtures leads, and drives those all-important conversions. Imprint Digital has the superhero smarts to craft email marketing campaigns that hit the bullseye every time.

How Much Does Email Marketing Cost in Colorado? | Imprint Digital

We know every business has a hidden superhero waiting to emerge. And what’s a superhero without a trusty sidekick? We’re here to be your digital marke

What is an A/B Testing Campaign in Email Marketing? | Imprint Digital

Making data-driven decisions can have a huge impact on your email marketing campaigns. A/B testing, also known as split testing, is a crucial strategy

Email Marketing vs. Marketing Automation | Imprint Digital

Two commonly confused terms in digital marketing are email marketing and marketing automation. While they may seem similar, their functions and impact

Your Guide To Better Email Marketing | Imprint Digital

Email Marketing is the process of gaining business through the use of electronic communications. While email marketing has been around since the early

What Are the Different Digital Marketing Tools and Techniques Out There?

Digital marketing is a tricky thing, and there are a lot of tools and platforms like social media and websites which you can use to market and promote your business and products. But how do you make sure that you are using the right marketi

Why Email Lists An Important Part Of Your Marketing Strategy? | Imprint Digital

Email marketing is the best way to keep in touch with your customers after they have made a purchase. Email lists are an asset of every brand. The mor

The Comprehensive Guide to Email Marketing

Email. The snail mail of the 21st century. Or is it…