Their ad campaigns were underperforming despite budget increases. We came in, surfaced the tracking issues nobody else had caught · excessive and broken conversion actions · and restructured the whole account. Better results, on less spend. By March, ROI was up 1,011% and booked jobs were up 218%.
01 Overview.
HVAC Company's ad campaigns underperformed despite budget increases. Spend went up. Results didn't. We identified tracking issues · excessive and broken conversion actions · restructured the campaigns, and achieved better results with more efficient spending.
02 Goals.
Three goals, in order:
- Streamline tracking across platforms and the CRM so every conversion meant the same thing
- Optimize budget use despite upcoming cuts · do more with less
- Build a scalable structure backed by actionable data, not just historical noise
Streamline tracking across platforms and the CRM. Optimize budget despite cuts. Build a scalable structure backed by actionable data.
03 Strategy.
The hard part wasn't running the ads. It was untangling what was happening underneath them.
1 · Get the people in the room
- Established communication between the business leaders and the ad specialists · the gap nobody owned
- Aligned on what “a win” actually looks like at the business level, not the campaign level
2 · Get the tracking honest
- Gained access to Service Titan tracking tools and mapped them to ad-platform conversions
- Audited and pruned excessive and broken conversion actions · the inflated numbers that were lying to everyone upstream
3 · Rebuild on the truth
- Built new campaigns, ad groups, and ads from scratch with the corrected conversion actions firing
- Restructured budget allocation based on what was actually producing booked jobs · not phantom conversions
04 The Results.
The numbers improved in waves as each restructuring layer landed.
Same business. Same trucks. Less ad budget. The compounding effect of clean tracking + honest restructuring: +1,011% ROI and +218% booked jobs by March.
05 What This Meant for the Business.
HVAC Company stopped subsidizing broken tracking. The phone started ringing for the right reasons. Their team stopped chasing phantom leads and started booking real jobs.
And critically: the foundation we built is scalable. When budget went up in subsequent quarters, the results didn't plateau · they compounded. That's the difference between “agency-driven gains” and a real operating system.
Same playbook, your business.