Overview

Three Crowns Electric came to Imprint Digital with one goal: grow. They had worked with previous agencies, but were experiencing minimal SEO improvements, and a Google Ads account that was either underperforming or turned off completely. Keep reaching to find out how our full-funnel strategy powered a massive transformation in traffic, leads, and sales.

Goals

Three Crowns had a strong reputation locally but just couldn’t find the right digital marketing partner to get results. They were trapped in the Google Ads hamster wheel, burning budget without real ROI. Their Google Business Profile was barely optimized, and no structured SEO strategy was in place. Our mission was clear: get them found by the customers already looking for services they offered.

Strategy

1. Local SEO Overhaul

We started with full SEO infrastructure:

• Comprehensive keyword research targeting local service + geo combinations

• Complete rewrite and optimization of key "money pages"

• Service area pages built for surrounding cities

• Strategic internal linking, improved metadata, and technical enhancements

• Weekly posting and review strategy for their Google Business Profile

2. Performance Max & Search Campaigns

We paused inefficient Smart Campaigns and launched a fully optimized Google Ads funnel:

• High-intent Search campaigns targeting bottom-of-funnel keywords

• Performance Max campaigns leveraging Google's automation with enhanced creative and structured targeting

• Negative keyword sculpting to eliminate waste

• Call tracking and conversion tagging across lead forms, website calls, and GBP actions

The Results

SEO Growth (Jan 1–Mar 31, 2025):

• ↑ 1,038% YoY increase in organic clicks

• ↑ 34.64% MoM click growth in March

• ↑ 193.7% YoY increase in impressions to money pages

• Google Business Profile interactions up 41.9% YoY in March

• Calls from GBP up 11.1% YoY in March and 10% MoM in April

Google Ads Performance (Dec 1, 2024–May 12, 2025):

• ↑ 776.82% increase in total conversions (151 ➔ 1,324)

• ↓ 39.8% decrease in cost per conversion ($33.48 ➔ $20.15)

• Conversion rate up from 9.51% to 13.32%

Top Performing Conversion Channels:

• 827 leads generated from Performance Max (up 3,596%)

• 227 tracked calls directly from Google Ads (up 467.5%)

• 93 lead form completions tracked (up 1,033%)

What This Meant for the Business

Three Crowns Electric turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy. Their phones rang more, their inbox filled up faster, and their team could focus on what they do best: delivering top-notch service to homeowners. With smart SEO and strategic ad spend, Three Crowns flipped the script and took over their local market.

Ready to write your own growth story?