04 The Results.
HVAC SEO Case Study Results: Organic Search & Job Revenue, Year Over Year
+186%Organic search clicksQ3 2025 vs. Q3 2026
34.1 → 19.2Average search positionSame window
+56%Job revenueSep 2025 vs. Sep 2026
Organic search clicks · Q3
Non-branded clicks · Q3
Jobs completed · September
The search figures compare the third quarter of 2026 to the third quarter of 2025, a comparison quarter that falls entirely before this engagement started. Organic clicks grew from 176 to 503, a 186% increase. Most of that gain is branded search and a block of anonymized queries; clicks on non-branded terms, the clearer read on whether new people are finding this business, grew from 7 to 63, a 9x increase off a small base. Some of the branded growth likely overlaps with this business's paid search account launching in the same window, so we're not crediting all of it to organic work.
Average search position improved from 34.1 to 19.2 across the same window. That figure excludes one very high-volume, low-relevance query that was skewing the site-wide average; its own ranking improved too, but its traffic volume looks more consistent with automated traffic than real searchers, so we're not using it to describe real visibility.
Comparing September 2026 directly to September 2025, the same month a year earlier and entirely before this engagement, job revenue grew 56%. Jobs completed grew a smaller 19% (131 versus 110), so most of that gain is revenue per job rather than added volume, which points at pricing and job mix as well as lead flow.
We also tracked a 114% increase comparing January 2026 to September 2026. That window spans this business's own seasonal ramp, and in 2025, before this engagement, the same months climbed by more than 5x on their own: a bigger swing than this year's. That's why we're citing the clean, same-month comparison above instead, and not crediting the seasonal swing to our work.
Google Business Profile engagement also grew in the third quarter, year over year: call-button clicks up 46%, website clicks up 56%, direction requests up 16%. Call-button clicks were close to flat the prior quarter before this jump; direction requests, by contrast, were already growing then too. Some of this likely overlaps with the paid account's growth over the same period rather than being a purely organic or profile effect.
05 What This Meant for the Business.
This business went from a thin organic footprint to showing up for a wider set of the searches that matter in its category, including on non-branded terms, not just its own name. We aren't claiming that alone explains the revenue growth. What the organic and paid work contributed is more people finding this business through search and through Google Business Profile, layered on top of a season this business was already positioned to grow into.
What didn't move, or moved the wrong wayCost per lead on the main Google Ads account rose about 19% comparing the first calendar quarter we ran it to the most recent quarter; on a like-for-like basis, that account did not get more efficient. Local Services Ads scaled up sharply in September, with a drop in cost per lead there, but that reading comes from a single month on a small number of leads, and it's a separate, newer channel, not evidence the main ad account improved. We aren't publishing lead or conversion counts in this case study: Local Services Ads calls don't show up in website analytics at all, the conversion setup changed more than once during the engagement, and there's no pre-engagement baseline to compare against, so any count we published could be misleading rather than useful. There is also no local map-pack ranking data available for this account to report on.
