+186% HVAC organic search clicks, year over year.

04 The Results.

HVAC SEO Case Study Results: Organic Search & Job Revenue, Year Over Year

Organic search clicks · Q3

Non-branded clicks · Q3

Jobs completed · September

The search figures compare the third quarter of 2026 to the third quarter of 2025, a comparison quarter that falls entirely before this engagement started. Organic clicks grew from 176 to 503, a 186% increase. Clicks on non-branded terms, the clearer read on whether new people are finding this business, grew from 7 to 63, a 9x increase.

Average search position improved from 34.1 to 19.2 across the same window. That figure leaves out one high-volume query whose traffic looks more like automated traffic than real searchers; that query's own ranking improved too.

Comparing September 2026 directly to September 2025, the same month a year earlier and entirely before this engagement, the business completed 19% more jobs, 131 versus 110, and its job revenue for the month was 56% higher, by its own job management platform. These are all of the business's completed jobs that month, not only jobs traced to search or ads.

Google Business Profile engagement also grew in the third quarter, year over year: call-button clicks up 46%, website clicks up 56%, direction requests up 16%.

05 What This Meant for the Business.

This business went from a thin organic footprint to showing up for a wider set of the searches that matter in its category, including on non-branded terms, not just its own name. In the third quarter of 2026, its Google Business Profile listing also drew 46% more call-button clicks than in the same quarter a year earlier.