Roof Source partnered with Imprint for a comprehensive 2024 build · website redesign, SEO, paid ads, and social management running in sync. The result: $13.4M in sales, traffic up 74.49% YoY, and website leads jumping from 23 to 470 · a 2,043% increase. Here's how the four channels compounded.
01 Overview.
Roof Source, a premier roofing company specializing in residential and commercial services, partnered with us to revamp its online presence and accelerate business growth. The 2024 program covered the full digital footprint · new site, search, paid, and social moving in sync · built on a single integrated operating system rather than four disconnected channels.
02 Goals.
Modernize the brand. Replace the old website (which lacked clarity and strong CTAs). Tighten paid spend so leads were qualified, not just abundant. Build out organic search as the long-term moat. And make it all sync · not four channels working past each other.
Take a roofing company with a stale website and scattered channels and turn it into one measurable growth engine — a site that converts, search that compounds, and paid that only pays for qualified leads, all reporting to a single number.
03 Strategy.
Four parallel workstreams. One scorecard.
1 · Website Redesign
Full redesign with improved branding, user experience, and conversion architecture Stronger CTAs placed where the data said people drop off Mobile-first build optimized for the way most roofing leads actually arrive
2 · SEO Foundation
Content optimization with custom meta titles and descriptions to lift click-through rates Technical SEO · site structure for crawlability, H1/H2 tag hygiene, and a maintained 98% website health score Money-page rewrites targeting commercial-intent searches in both res and commercial categories Strategic internal linking and authority building over time
3 · Paid Ads
Restructured campaigns with better targeting and optimized landing pages Refined ad creative for residential vs. commercial intent Ad spend optimized for max ROI rather than max impressions
4 · Social Media Management
Targeted content strategies for increased engagement and reach Brand-positioning content that reinforced the credibility of the new site
04 The Results.
Year-end 2024. The four channels compounded into a number you can deposit.
Challenges & how we solved them
Year-over-year sales growth held in every month except May. Lead volume grew in every month except March, July, and October.
05 What This Meant for the Business.
Roof Source's investment in digital marketing produced the kind of growth that shows up in the P&L, not just the dashboard. The website carries the weight it should. SEO is compounding. Paid is qualified. Social is reinforcing the other three.
With this foundation in place, 2025 isn't about rebuilding · it's about optimization and scale. Continued SEO. Sharper paid campaigns. Routine site audits to keep the 98% health score where it is. The kind of work that turns a one-year breakout into a multi-year moat.
Same playbook, your business.