Robbins Contracting is a 45-year-old family-owned custom home builder in Northern Colorado. Reputation through the roof, organic footprint not yet matching it. We came in with a technical SEO foundation + money-page focus + GBP optimization. Year-over-year: traffic up 54.95%, GBP engagement up 113%, and calls from Google up 250%.
01 Overview.
Robbins Contracting is a family-owned custom home design-build firm based in Northern Colorado, offering integrated architectural design, construction, and real estate services. With over 45 years of experience, they specialize in creating personalized homes that reflect clients' unique visions · a seamless process from concept to completion. The brand was trusted. The site needed to be the same.
02 Goals.
Three explicit YoY targets we set together at kickoff:
- Organic traffic growth of 50% YoY
- Money-page traffic growth of 35% YoY · the pages that actually convert
- Google Business Profile interaction growth of 50% YoY
03 Strategy.
Seven workstreams. The same SEO operating system we run for every client · tuned for a high-AOV, low-volume custom-build buyer.
Technical foundation
Technical SEO implementation with new schema markup for service-area, organization, and project types Content pruning and dead-link removal · cleaning what was already there before adding more
Money-page focus
Money-page optimization · the small set of pages that actually drive consultation requests Sales-funnel page optimization for community-targeted searches (custom homes by neighborhood, by lot type)
Content authority
Blog content improvement and expansion · topic clusters around custom-build buyer journeys Authority building for custom-home queries where 45 years of experience is the differentiator
Local presence
Google Business Profile optimization · the engagement signals that drive direct calls Citation site presence across the directories that matter for custom-build verticals
04 The Results.
All three KPI goals beaten. The third one nearly doubled the target.