Three channels. Senior on every call.
Three Crowns Electric came to us after under-performing agency work. Minimal SEO movement. A Google Ads account flipping on and off without a plan. Lead volume flat, cost-per-lead climbing. The kind of file that arrives at our door once a month · and the kind we know we can fix in a season.
The prior agency had been running Google Ads campaigns for two years with no documented strategy. Conversion actions were stale. The site's money pages were generic templates, and the technical SEO foundation had broken redirects, slow Core Web Vitals, and indexation gaps that Google's algorithm read as "not authoritative."
Organic traffic had been flat for 18 months. Every dollar going into ads was being measured against a conversion event that no longer triggered for the actions that mattered · booked service calls. So the dashboard said "winning," and the field said "still empty."
"Hire the wrong agency once. Hire us next. That's the actual cost of an underperforming partner · the year you don't get back."
The brief we wrote in week one: fix the tracking, rebuild the foundation, restart the channels in the right order. Not a band-aid. Not a vibe shift. A full-funnel rebuild · three months of foundation, three months of compounding lift.
Channels don't compound when they're run in parallel from day one · they compound when they're staged in the right order. Foundation first. Demand capture second. Demand creation third. Each play stacks on the one before it.
Audited GA4 events, rebuilt conversion actions to fire on actual service-call bookings, deduplicated phone-call events from missed-call replays. Tracking layer became honest before any spend layered on top.
Crawl audit + redirect cleanup. CWV optimization. Schema markup on service pages. Internal link architecture rebuilt around money-page hubs. The Google algorithm rewards trust signals · we rebuilt them all at once.
Killed the broad-match keyword sprawl. Restructured into intent-matched ad groups · "panel upgrade" gets a different ad than "outlet repair." Negative keyword list weekly. Quality Score rose, cost dropped, conversion rate doubled.
With the foundation honest and the search ads converting, layered a Performance Max campaign for demand creation. Asset groups built around each money page. CPL fell as the algorithm learned the audience.
Three moments where the channel went from "moving" to "compounding." Watch the bars.
Eight months of technical + content compounding. The flat line broke into a clean upward curve at month 4 and accelerated through month 8.
Intent-matched ad groups + P-Max layered on top. The algorithm learned, the conversion rate doubled, and cost-per-conversion fell hard.
Quality Score climbed, the algorithm got smarter, the wasted impressions dropped. Same budget · vastly more booked service calls.
After two years with the prior agency, our dashboard looked busy and our calendar looked empty. Imprint rebuilt the whole thing from the tracking up. Eight months later, we're booked out, the cost per lead is cut in half, and the team finally trusts the numbers.
Three more files from the home-services lane. Same playbook, different field.
Tell us what's broken, what's flat, and where you want the number to be in 90 days. We'll come back with a real playbook, named owners, and the receipt we'll put in writing.
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