+23,000% reel watch time.

NoCo Jiu Jitsu ran a 60-day social campaign — July through August 2024 — built entirely around high-quality video content. The numbers are absurd: watch time up 23,000%, engagement up 1,700%, and 98,000 accounts reached.

01 Overview.

NoCo Jiu Jitsu executed a focused social campaign emphasizing high-quality video content to improve engagement, expand reach, build credibility, and drive interest in memberships. Two months. 23 Reels. Numbers that read like typos.

Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.

02 Goals.

Use video to position the academy as the BJJ authority in Northern Colorado — and convert that authority into membership inquiries.

• Boost engagement through dynamic video content
• Maximize visibility within the martial arts community
• Position academy as BJJ authority via expert instruction and culture
• Convert engagement into membership inquiries

03 Strategy.

Professional-Quality Reels

Technique demonstrations, sparring footage, and behind-the-scenes culture content — produced at a quality level competitors weren't matching.

Short, Punchy Format

Most Reels in the 15–30 second range, with relevant martial-arts hashtags. Easy to consume, easy to share.

Consistent Cadence

23 Reels published during the 60-day window. Showed up reliably without burning out the cadence.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Reach & Discovery

Reel Performance

05 What This Meant for the Business.

NoCo Jiu Jitsu turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.