Mountain Mist Spas is a premium spa company that needed their social presence to match their product quality. We went all-in on Reel-first content. The numbers compounded: profile impressions up 534%, Reel watch time up 3,800%, total engagement up 8.1%.
01 Overview.
Mountain Mist Spas partnered with Imprint Digital to enhance their social media presence through data-driven content strategies. The 2024 program achieved significant improvements in engagement, reach, and brand visibility — almost entirely driven by a Reel-first content approach.
Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.
02 Goals.
Grow social reach and engagement for a premium product category where buyer education matters as much as buyer desire.
- Increase likes, comments, and shares for stronger audience interaction
- Expand post visibility to reach broader audiences
- Grow profile metrics including views, impressions, and followers
- Maintain consistent posting with high-performing content formats
Grow social reach and engagement for a premium product category where buyer education matters as much as buyer desire.
03 Strategy.
Reel-First Content
Prioritized Instagram Reels as the primary engagement driver. 200 Reels created across the year, covering educational, promotional, and behind-the-scenes content.
Hashtag & Discovery Optimization
Increased hashtag usage by 151% with targeted research. Tuned for both reach and qualified audience matching.
Active Community Engagement
Engaged with followers and user-generated content. Tracked analytics weekly to refine the approach in flight.
04 The Results.
The numbers below are receipted — pulled straight from the platforms, not estimated.
Reach & Visibility
Engagement Performance
05 What This Meant for the Business.
Mountain Mist Spas turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.
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