+200.6% Instagram reach.

The Loopy Ewe is a female-owned yarn business serving the knit and crochet community online and locally. We helped them triple their Instagram reach and nearly double Facebook reach — pulling more crafters into a brand they already love.

01 Overview.

The Loopy Ewe specializes in online and local sales of high-quality yarns for crocheting and knitting. They have a passionate, established customer base — the challenge was bringing that energy to more crafters who hadn't found them yet.

Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.

02 Goals.

Expand reach to crafters discovering yarn brands on social. Drive both online sales and local shop foot traffic from the audience growth.

• Expand social media presence on Instagram and Facebook
• Engage the crafting and knitting community more deeply
• Drive both e-commerce and in-store discovery

03 Strategy.

Visual Content First

Yarn is a deeply visual product. We built a content cadence centered on beautiful product photography, finished-project showcases, and behind-the-scenes glimpses of the studio.

Community Engagement

Active engagement in knit and crochet communities — comments, reshares, tagging strategy that pulled the existing audience into amplifying The Loopy Ewe.

Cross-Platform Storytelling

Each post optimized for its platform — Instagram for reach, Facebook for community group engagement.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Reach Expansion

05 What This Meant for the Business.

The Loopy Ewe turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.