Earle's is a 30-year-old family-owned florist that recently expanded into a coffee shop. They struggled with limited email reach and inconsistent engagement. We brought a list-building + automation program that cut unsubscribes by 63.8% and lifted Google ratings to 4.9 stars.
01 Overview.
Earle's Loveland Floral & Gifts is a family-owned florist with three decades of community trust in Loveland. Their recent expansion to include a coffee shop opened new opportunities — but their email program wasn't built to capture them. Limited reach, inconsistent engagement, and unsubscribe rates that ate at the list.
Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.
02 Goals.
Build a targeted local subscriber list. Make sure every email subscribers receive feels worth the inbox space. Drive both floral and coffee-shop revenue from the audience.
- Expand reach and build targeted local subscriber list
- Improve engagement with year-round content calendar
- Automate key touchpoints and personalize customer experience
Build a targeted local subscriber list. Make sure every email subscribers receive feels worth the inbox space. Drive both floral and coffee-shop revenue from the audience.
03 Strategy.
Seasonal Content Calendar
Developed a content calendar aligned with floral holidays (Valentine's, Mother's Day, Christmas) and coffee-shop seasonal pushes.
Automation Workflows
Welcome series for new subscribers, order confirmation flow, and review-request automation tied into Google review generation.
Segment-Specific Messaging
Different content for floral-only buyers, coffee-shop regulars, and combined audiences. Mobile-optimized templates throughout.
04 The Results.
The numbers below are receipted — pulled straight from the platforms, not estimated.
Email Performance
05 What This Meant for the Business.
Earle's Loveland Floral turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.
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