+98.52% revenue lift.

A large decking products distributor came to us looking to expand reach and traffic. We brought a multi-channel program — paid ads, SEO, and email running together. The result: +98.52% revenue, +48.55% profit, and a 3.89-point ROAS jump.

01 Overview.

Deck Expressions is a large distributor of decking products. They needed more qualified traffic and orders without compromising margin. We deployed a multi-channel digital program — paid ads carrying immediate intent, SEO building the long-term moat, and email retargeting prospects already in the consideration phase.

Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.

02 Goals.

Grow revenue without sacrificing profit. Drive more orders, not just more eyeballs.

• Expand reach to qualified decking buyers
• Increase order volume across the catalog
• Improve ROAS — spend more efficiently

03 Strategy.

Paid Advertising

Search and shopping campaigns targeting high-intent decking-product keywords. Audience-segmented retargeting for cart-abandoners and category-page visitors.

SEO Program

Money-page optimization, category-page authority building, and product-detail-page technical fixes. Built ranking power for high-margin product lines.

Email Marketing

Behavior-triggered flows for cart abandonment, post-purchase, and re-engagement. Segmented broadcasts for new product drops and seasonal promotions.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Multi-Channel Performance

05 What This Meant for the Business.

Deck Expressions turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.