Kaitlyn Lyday

Kaitlyn Lyday, PR & Social Media at Imprint Digital, has extensive experience in social networking and customer service. She is also the Marketing Director for USA Cheer. While becoming a well-decorated college athlete at Hofstra University (NY), Kaitlyn graduated with a Public Relations degree and explored a more creative focus with a Fine Arts minor study. As an athlete, Kaitlyn achieved 5 collegiate national championships in 4 years, won 3 consecutive world championships with the United States National Team, and was recognized by the Women's Sports Foundation as Athlete of the Year (2015, NY). Upon networking internationally and becoming an expert at public speaking and coaching, she began a marketing career at the corporate headquarters of the largest cheerleading company in the world, Varsity Spirit. After years of working in marketing and social media management for Varsity Spirit, Kaitlyn relocated to Colorado, where she began work as a Marketing Executive. Upon her departure, she gained a refreshed love for the growing (and often unpredictable) world of social media. She genuinely loves to research social media algorithms and experiment with content strategies that can help guide businesses and grow brand awareness. Outside of work, she enjoys posting content of her own on Instagram and TikTok, primarily featuring adventures in nature, cheerleading skills, her husband, and her puppy!