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Imprint Digital
SEO · Paid Search · Local Services AdsPlumbing & HVAC · Loveland, CO

+40% plumbing & HVAC job revenue, same job volume.

A plumbing and HVAC company in Loveland, Colorado brought in 40% more job revenue in Q1 2024, the early months of the engagement, than in Q1 2023, on essentially the same job volume.

+40%Job Revenue
412Jobs Completed
+29%GBP Directions
~$1,052 → ~$1,479Revenue / Job

A Loveland plumbing and HVAC company serving Northern Colorado came to us with no structured conversion tracking and no SEO foundation. From Q1 2023 to Q1 2024, job revenue grew 40% on essentially the same number of completed jobs.

01 Overview.

This client is a plumbing and HVAC company serving residential customers in Loveland and across Northern Colorado. The revenue and job figures are the client's own, from its job management dashboard, and the profile figures come from Google Business Profile.

IndustryPlumbing & HVAC
ServicesPaid Search · Local Services Ads · SEO
RegionLoveland, CO (Northern Colorado)
Headline windowQ1 2023 → Q1 2024

02 Goals.

Build real conversion tracking so spend decisions could be made on real numbers, then scale paid search and local SEO against what the tracking showed was working.

  • Fix conversion tracking so spend decisions were based on real numbers, not guesswork
  • Run paid search and Local Services Ads against the services that fill the schedule
  • Build a local SEO presence from close to a blank slate
  • Give the owner one clear number to judge spend by, every week
The brief

Build the tracking first, then scale what the tracking proved was working.

03 Plumbing & HVAC Marketing Strategy.

01

Conversion Tracking, Rebuilt

Call tracking, form tracking, and Local Services Ads lead tracking stood up close to a blank slate, so later decisions had a real number behind them.

02

Plumbing & HVAC PPC and Local Services Ads

Search and LSA campaigns run together, tuned for the services that actually fill the schedule.

03

Plumbing & HVAC Local SEO

Site audit, service page builds, and Local Search Grid tracking to measure map-pack position directly instead of guessing at it.

04 The Results.

The headline figures are the client's own, from its job management dashboard. The window is Q1 (Jan-Mar) 2023 against Q1 2024: the 2023 quarter is entirely before this engagement started, and the 2024 quarter covers its first few months.

Plumbing & HVAC marketing results

+40%Job revenueQ1 2023 vs. Q1 2024
412Jobs completed, Q1 2024vs. 413 in Q1 2023
+29%Google Business Profile direction requestsApr-Sep 2025 vs. Apr-Sep 2026

Revenue per job rose from about $1,052 to about $1,479, on essentially the same number of completed jobs. These are the business's totals for each quarter, not only jobs traced to ads or search.

Jobs completed · Q1
2023
413
2024
412
Revenue per job · Q1, approximate
2023
~$1,052
2024
~$1,479

05 What This Meant for the Business.

The engagement set up conversion tracking the business could judge spend by, and ran paid search and local SEO on those numbers in place of guesswork. Google Business Profile direction requests rose 29% from April to September 2026 over the same months of 2025.

Imprint Digital is AMAZING to say the very least!!! They have a very knowledgable team and have increased growth in our company in only 2 months. Every single team member is great to work with and they really do care about growing your business.

In their wordsGoogle review, 5 starsJanuary 2024
Ready to see what's actually working?

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Free 30-minute working session. We audit your current setup live, surface the two or three plays that will actually move revenue, and email you the recap same day.

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