+23,000% reel watch time.

NoCo Jiu Jitsu ran a 60-day social campaign — July through August 2024 — built entirely around high-quality video content. The numbers are absurd: watch time up 23,000%, engagement up 1,700%, and 98,000 accounts reached.

01 Overview.

NoCo Jiu Jitsu executed a focused social campaign emphasizing high-quality video content to improve engagement, expand reach, build credibility, and drive interest in memberships. Two months. 23 Reels. Numbers that read like typos.

A packed mat and a community worth seeing, but almost none of it made it to video. The story that fills a gym was staying inside the gym. That's where we picked it up.

02 Goals.

Use video to position the academy as the BJJ authority in Northern Colorado — and convert that authority into membership inquiries.

• Boost engagement through dynamic video content
• Maximize visibility within the martial arts community
• Position academy as BJJ authority via expert instruction and culture
• Convert engagement into membership inquiries

03 Strategy.

Professional-Quality Reels

Technique demonstrations, sparring footage, and behind-the-scenes culture content — produced at a quality level competitors weren't matching.

Short, Punchy Format

Most Reels in the 15–30 second range, with relevant martial-arts hashtags. Easy to consume, easy to share.

Consistent Cadence

23 Reels published during the 60-day window. Showed up reliably without burning out the cadence.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Reach & Discovery

Reel Performance

05 What This Meant for the Business.

NoCo's mat is finally visible online, reaching tens of thousands of local accounts who had never seen the academy before.