+534% profile impressions.

Mountain Mist Spas is a premium spa company that needed their social presence to match their product quality. We went all-in on Reel-first content. The numbers compounded: profile impressions up 534%, Reel watch time up 3,800%, total engagement up 8.1%.

01 Overview.

Mountain Mist Spas partnered with Imprint Digital to enhance their social media presence through data-driven content strategies. The 2024 program achieved significant improvements in engagement, reach, and brand visibility — almost entirely driven by a Reel-first content approach.

A premium product and a story worth watching, but a social feed that wasn't leaning into the format built to carry it. Reels were the opening, and no one was using it. That's where we picked it up.

02 Goals.

Grow social reach and engagement for a premium product category where buyer education matters as much as buyer desire.

• Increase likes, comments, and shares for stronger audience interaction
• Expand post visibility to reach broader audiences
• Grow profile metrics including views, impressions, and followers
• Maintain consistent posting with high-performing content formats

03 Strategy.

Reel-First Content

Prioritized Instagram Reels as the primary engagement driver. 200 Reels created across the year, covering educational, promotional, and behind-the-scenes content.

Hashtag & Discovery Optimization

Increased hashtag usage by 151% with targeted research. Tuned for both reach and qualified audience matching.

Active Community Engagement

Engaged with followers and user-generated content. Tracked analytics weekly to refine the approach in flight.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Reach & Visibility

Engagement Performance

05 What This Meant for the Business.

Mountain Mist's feed now leans into the format built to sell it, putting the brand in front of far more of the right people, far more often.