+11.19% YouTube growth.

Matt Shoup is the kind of multi-hyphenate where personal brand IS the brand — author, podcaster, retreat guide, entrepreneur. We helped him show up consistently across four platforms without it eating his time. Growth across all of them.

01 Overview.

Matt Shoup's footprint includes his book Painted Baby, a podcast, retreat work, and ownership of three Northern Colorado businesses (M&E Painting, M&E Roofing Solutions, Noco Jiu Jitsu). His personal brand is the thread that ties it all together — and that brand needed amplification.

A full story to tell across a book, a podcast, and several companies, but a personal brand spread thin across platforms instead of building on itself. That's where we picked it up.

02 Goals.

Build a coordinated personal-brand presence across YouTube, Instagram, TikTok, and LinkedIn — without overwhelming Matt's already-full calendar.

• Grow YouTube as the long-form content anchor
• Maintain consistent Instagram presence across business interests
• Test TikTok and LinkedIn for audience expansion

03 Strategy.

Long-Form Anchor

YouTube became the anchor channel — podcast clips, retreat insights, business-building content that lived long after publication.

Repurposing Engine

Every long-form piece got repurposed into platform-native shorts for Instagram, TikTok, and LinkedIn. One filming session, four platforms covered.

Voice Discipline

Kept Matt's direct, no-fluff voice consistent across every platform — the thing that makes the audience trust him.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Cross-Platform Growth

05 What This Meant for the Business.

Matt's personal brand now compounds across every platform instead of running thin on four, one audience growing together.