

Forge Campus
Forge Campus is a premier technology campus located in Loveland, Colorado. Situated in the historic HP Building, this expansive campus provides a sought-after business location for high-tech companies in manufacturing, logistics, and startups.
Traffic
+60%
Lead
+40%
Time on Site
+35%
Long Term Tenants
+30%
Client Overview
Forge Campus is a premier technology campus located in Loveland, Colorado. Situated in the historic HP Building, this expansive campus provides a sought-after business location for high-tech companies in manufacturing, logistics, and startups. With state-of-the-art facilities, Forge Campus caters to enterprise-level and growth-stage manufacturers, offering a vibrant ecosystem that fosters innovation and collaboration.
Challenges Challenges Faced
Forge Campus needed a modern and compelling online presence to establish itself as the go-to destination for high-tech businesses and startups. Key challenges included:
Lack of brand awareness in the broader business community.
Difficulty showcasing the campus’ unique features, including its key tenants and expansive facilities.
The need for a user-friendly platform that effectively communicated its capabilities to enterprise clients and growth-stage manufacturers.
Low engagement and limited leads generated through their existing online presence.
Objectives
The primary goals for the Forge Campus website design and development project were:
Increase brand visibility: Establish Forge Campus as a premier technology hub in Loveland, Colorado.
Drive engagement: Create an intuitive and visually appealing website to attract high-tech companies.
Showcase features: Highlight the campus’ key tenants, expansive facilities, and unique capabilities.
Generate leads: Enhance lead capture mechanisms to support business growth.
Approach & Strategy
To address Forge Campus’ challenges, our approach was centered on creating a brochure-style website that effectively presented the campus as a dynamic business location. Key strategies included:
Design
Developed a clean and modern aesthetic to reflect the innovative spirit of the campus.
Highlighted the expansive facilities and key tenants with high-quality visuals and an comprehensive campus map.
Content
Crafted compelling copy to emphasize Forge Campus’ unique value propositions, such as its location, amenities, and ecosystem for growth.
Included case studies and success stories from existing tenants to build credibility.
User Experience (UX)
Designed intuitive navigation to help users easily find information about leasing opportunities, campus features, and available services.
Integrated lead capture forms at key touchpoints to maximize inquiries.
Execution Plan
Conducted a discovery session to understand Forge Campus’ vision and key selling points.
Created wireframes and prototypes to map out the user journey.
Implemented the website using responsive design principles to ensure a seamless experience across devices.
Optimized the site for search engines to enhance organic visibility.
Deployed analytics tools to track user engagement and refine the strategy post-launch.
Results
The project delivered outstanding outcomes:
60% increase in organic traffic within the first three months.
40% growth in lead inquiries, resulting in increased leasing interest.
Improved user engagement: Average session duration increased by 35%, indicating users found the content engaging and informative.
Enhanced brand credibility: Positive feedback from tenants and stakeholders on the professional presentation of the campus.