Carney & Son is a trusted HVAC company in Charleston, SC. Strong reputation, but their organic presence wasn't matching it. We came in with a strategic SEO overhaul focused on conversions, not rankings. Twelve months later: traffic up 109%, conversions up 87.1%, lead-generating actions up 481.82%.
01 Overview.
Carney & Son, a trusted HVAC company serving Charleston, SC, teamed up with Imprint Digital to supercharge their online presence. With a strategic SEO overhaul, we helped them attract more qualified leads, increase conversions, and dominate local search rankings · without chasing keywords that don't pay the bills.
02 Goals.
Three of them, in order of priority:
- Drive qualified organic traffic · the kind that converts, not the kind that bounces
- Increase lead-generating actions on the site · calls, forms, click-to-book
- Own local Charleston HVAC search · not just rank, but show up where buyers are buying
03 Strategy.
Nine workstreams running in parallel. All pointing at the same number: lead-generating actions.
Money-page optimization
- Launched optimized service pages targeting high-intent keywords · the searches that convert
- Built service-area pages for surrounding Charleston-metro neighborhoods
Site architecture & UX
- Enhanced site structure and navigation for improved user and search-engine experience
- Improved mobile experience for the seamless user journey HVAC buyers actually want
Content authority
- Developed engaging content positioning Carney & Son as the local HVAC authority
- Strengthened topical authority around the services most likely to convert
Local SEO & CRO
- Strengthened local SEO tactics · the geo signals Google actually weighs
- Refined CTAs across all pages for conversion-first journeys
- Established advanced conversion tracking so every lead-gen action was attributable
04 The Results.
Twelve months in. The numbers below are pulled straight from Google Search Console + analytics · not estimated.