+98.52% revenue lift.

A large decking products distributor came to us looking to expand reach and traffic. We brought a multi-channel program — paid ads, SEO, and email running together. The result: +98.52% revenue, +48.55% profit, and a 3.89-point ROAS jump.

01 Overview.

Deck Expressions is a large distributor of decking products. They needed more qualified traffic and orders without compromising margin. We deployed a multi-channel digital program — paid ads carrying immediate intent, SEO building the long-term moat, and email retargeting prospects already in the consideration phase.

Real product demand and a wide catalog, but growth meant more orders without giving back margin. Paid, SEO, and email were running as separate efforts instead of one system. That's where we picked it up.

02 Goals.

Grow revenue without sacrificing profit. Drive more orders, not just more eyeballs.

• Expand reach to qualified decking buyers
• Increase order volume across the catalog
• Improve ROAS — spend more efficiently

03 Strategy.

Paid Advertising

Search and shopping campaigns targeting high-intent decking-product keywords. Audience-segmented retargeting for cart-abandoners and category-page visitors.

SEO Program

Money-page optimization, category-page authority building, and product-detail-page technical fixes. Built ranking power for high-margin product lines.

Email Marketing

Behavior-triggered flows for cart abandonment, post-purchase, and re-engagement. Segmented broadcasts for new product drops and seasonal promotions.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Multi-Channel Performance

05 What This Meant for the Business.

For Deck Expressions, three disconnected channels became one compounding program, more orders and stronger ROAS without trading away profit to get them.