The Life Coach School, founded by Brooke Castillo, is one of the most established coach training programs in the industry. We came in to amplify their reach across four platforms. Engagement and growth lifted across all of them.
01 Overview.
The Life Coach School offers two primary programs designed to demonstrate what's achievable through life coaching services: Get Coached and the Coach Certification Program. They wanted to expand their social presence to bring more prospective coaches and clients into the funnel.
Strong local reputation. Real demand in market. But the digital footprint wasn't capturing any of it. Phones rang from word-of-mouth, not from search. Ad spend went out, nothing measurable came back. That's where we picked it up.
02 Goals.
Grow audience and engagement across all four platforms simultaneously — without losing the brand consistency that comes with Brooke's established voice.
- Boost engagement on the highest-converting platforms
- Grow audiences on emerging platforms (TikTok)
- Maintain brand voice consistency across all touchpoints
Grow audience and engagement across all four platforms simultaneously — without losing the brand consistency that comes with Brooke's established voice.
03 Strategy.
Platform-Native Content
Repurposed long-form coaching content into platform-native formats — TikTok shorts, Instagram reels, YouTube clips, Facebook posts — each tuned for the algorithm.
Voice Consistency
Built content systems that preserved Brooke's established voice across every platform — even when ghostwritten or repurposed.
Engagement Programming
Active comment management and community engagement strategy on each platform to lift algorithmic distribution.
04 The Results.
The numbers below are receipted — pulled straight from the platforms, not estimated.
Multi-Platform Growth
05 What This Meant for the Business.
The Life Coach School turned a stagnant digital footprint into a revenue-generating machine. They stopped guessing where leads were coming from and started seeing consistent growth from a clear, integrated strategy.
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Free 30-minute working session. We audit your current setup live, surface the two or three plays that will actually move revenue, and email you the recap same day.