−63.8% unsubscribe rate.

Earle's is a 30-year-old family-owned florist that recently expanded into a coffee shop. They struggled with limited email reach and inconsistent engagement. We brought a list-building + automation program that cut unsubscribes by 63.8% and lifted Google ratings to 4.9 stars.

01 Overview.

Earle's Loveland Floral & Gifts is a family-owned florist with three decades of community trust in Loveland. Their recent expansion to include a coffee shop opened new opportunities — but their email program wasn't built to capture them. Limited reach, inconsistent engagement, and unsubscribe rates that ate at the list.

Three decades of community trust and a new coffee shop to fill seats, but the email list wasn't pulling its weight. Soft opens, and unsubscribes chipping away at an audience they'd spent years building. That's where we picked it up.

02 Goals.

Build a targeted local subscriber list. Make sure every email subscribers receive feels worth the inbox space. Drive both floral and coffee-shop revenue from the audience.

• Expand reach and build targeted local subscriber list
• Improve engagement with year-round content calendar
• Automate key touchpoints and personalize customer experience

03 Strategy.

Seasonal Content Calendar

Developed a content calendar aligned with floral holidays (Valentine's, Mother's Day, Christmas) and coffee-shop seasonal pushes.

Automation Workflows

Welcome series for new subscribers, order confirmation flow, and review-request automation tied into Google review generation.

Segment-Specific Messaging

Different content for floral-only buyers, coffee-shop regulars, and combined audiences. Mobile-optimized templates throughout.

04 The Results.

The numbers below are receipted — pulled straight from the platforms, not estimated.

Email Performance

05 What This Meant for the Business.

Earle's turned an underused email list into a channel that actually drives floral and coffee-shop revenue, with a healthier, more engaged audience than when they started.