01The Refer
We refer
You tell us what you need. If it's one of our 8 lanes, we run it. If it isn't, and we trust a partner in the space, we make the warm intro the same day. No upcharge, no markup, no kickback structure.
▮ The Alliance · Trusted Operators
Partners
The operators
we trust with the work
we don't do.
We run 8 lanes well. Anything outside those lanes, we route to a senior-led shop we've vetted, worked beside, and would hire ourselves. That's the Alliance. Three operators today. Each one runs their own discipline with the same pattern we run ours: senior on the seat, no junior handoff, receipts over theater.
The Network
Three operators.
No affiliate decks. No mutual referral arrangements. Three shops we'd put our name behind because we've watched them deliver. Pick the one closest to what you need.
01
Alliance · Fractional Leadership
Celebrity CMO
Fractional CMO and executive marketing leadership for founder-led companies. Senior operator on the seat, strategy through execution oversight, the marketing exec layer most growing companies can't yet hire full-time.
Read more02
Alliance · Finance & Bitcoin
FAFB Consulting Group
Bitcoin and finance consulting for operators and founders. Treasury strategy, sovereign-money operations, the financial architecture decisions most founders make blind. The shop we route every Bitcoin-curious client to.
Read more03
Alliance · Payments Platform
Zaprite
Bitcoin-native invoicing and payments. Send invoices, accept Bitcoin, USD, or stablecoins, settle how you want. The platform we recommend to every operator who wants to accept Bitcoin without rebuilding their billing stack.
Read moreHow It Works
Three steps. No commission, no theater.
The Alliance is a routing layer, not a sales channel. We don't take a cut, we don't farm leads, we don't get paid for the intro. The work has to be good or the partner falls off the list.
02They Lead
They lead
The partner takes the seat for their discipline. You sign with them, scope with them, pay them. Your relationship with Imprint stays exactly as it was. We're the introduction, not the middleman.
03The Overlap
We collaborate on overlap
Where their work touches ours (CMO-level strategy informing SEO, payments stack feeding tracking, treasury decisions affecting ad spend), we coordinate. Quick syncs, shared docs, one direction. No turf.
The Standard
Same bench discipline. Across every shop.
The partners in the Alliance run their shops the way we run ours. Senior on the first call. No junior handoff after sign-on. Specialist depth behind the lead. That's the only standard. If a shop drifts off it, they drift off the list.
▮ The bench · Loveland, CO
Operators on the seat. The bench you'd want behind any project.
The Alliance only works if the partners deliver at the same standard we do. So we hold them to it. We talk to their clients. We watch their work. We don't recommend a shop we wouldn't sign with ourselves.
The intro is free. The standard is not. If a partner falls below the bar, they come off the list. Quietly, without a press release. The whole point is that you can trust the routing.
Want to be in the Alliance?
If you run a senior-led shop in a discipline adjacent to ours (legal, finance, ops, recruiting, product, exec coaching) and you'd hold your own work to the standard above, send us a note. The list stays small on purpose.
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