01
Differentiator · Revenue-First
Revenue, not traffic.
We report contribution margin alongside ROAS. Channel rooms compete to move revenue, not sessions. If a tactic doesn't pay, we kill it the same week.
▮ E-Commerce Desk · Open
Industry 01 · E-Commerce & DTC
Move the cart,
not just the page view.
Pretty traffic and zero revenue is a story we've heard a hundred times. We run e-commerce stacks where every channel ties back to revenue, AOV, and contribution margin. Not impressions. Not sessions.
E-Comm Desk · Client Results
+412%
Revenue (SOS)
+340%
Email Revenue (Loopy)
+286%
Transactions (Deck)
+198%
AOV (Earle's)
Stack · Shopify · Klaviyo · Meta · Google
Senior-led
Why E-Commerce Brands Pick Us
We treat the cart like a P&L.
It's easy to chase the metric that grows fastest. We optimize for the one that pays your team. Revenue, repeat rate, contribution margin, lifetime value. The numbers that decide whether the business compounds.
02
Differentiator · Stack-Native
Native to your stack.
Shopify, Klaviyo, Meta CAPI, Google offline conversions, GA4 e-commerce events. We've wired the rails clean across hundreds of stores. No vendor finger-pointing.
03
Differentiator · Full-Funnel
Acquire, convert, retain.
Paid acquisition is the easy part. We run the email program, the CRO sprints, and the SEO compound that turn a first order into a second, third, and fifth.
What We Ship
The lanes that move e-commerce.
Five lanes, each owned by a senior operator. Start with the one or two we know will move revenue fastest. Layer the rest in as the system earns it.
01Paid Acquisition
Meta & Google Ads
Catalog ads, Advantage+, Performance Max, and creative testing that ships weekly. CAPI wired, deduped, and attributable.
Owns · New customer revenue
02Lifecycle
Email & SMS
Klaviyo flows, segmentation, replenishment, and win-backs that pull 25-40% of total revenue from owned channels.
Owns · Repeat & LTV
03CRO & Site
Conversion Rate
PDP rebuilds, checkout fixes, search merchandising, and a/b tests that turn the traffic you already paid for into revenue.
Owns · Conversion rate & AOV
04SEO
Organic & Content
Category page architecture, buyer-intent content, and technical foundation. The lane that keeps paying after you stop running ads.
Owns · Free traffic, compounding
05Tracking
Attribution Rails
GA4 e-commerce events, Meta CAPI, Google Enhanced Conversions, and post-purchase surveys. So every dollar reports honestly.
Owns · Decision-grade data
06Creative
Ad & Lifecycle Assets
Static, UGC, motion, and email design produced on a weekly cadence. The fuel the paid and lifecycle lanes burn.
Owns · Creative velocity
From the Ledger · E-Commerce
The receipts.
Four e-commerce files pulled straight from the ledger. Verified from GA4, Shopify, and Klaviyo. Click any to open the full replay.
001 · SOSPaid · SEO
SOS Cleanroom
+412%
Revenue YoY
Cleanroom supplies DTC. Paid plus SEO compound, full-funnel rebuild, attribution wired clean. Year-over-year revenue more than quintupled.
Open the replay002 · DKXPaid · CRO
Deck Expressions
+286%
Transactions
Outdoor goods retailer. PDP rebuilds, Google Shopping rebuild, and creative testing tripled transaction volume in two quarters.
Open the replay003 · EFLEmail · CRO
Earle's Florist
+198%
Average Order Value
Specialty florist. Upsell flows, bundle merchandising, and lifecycle program nearly tripled AOV without touching ad spend.
Open the replay004 · LPYEmail · Lifecycle
The Loopy Ewe
+340%
Email Revenue
Yarn and fiber arts DTC. Klaviyo segmentation, replenishment flows, and post-purchase paths pushed email past paid as the top channel.
Open the replayThe Bench
Senior on every call. The whole bench.
No bait-and-switch to a junior after sign-on. The senior who took the first call is the senior who runs the work, with specialists for paid, lifecycle, CRO, SEO, and creative behind them.
▮ The team · Loveland, CO
Operators on the seat. Not a sales rep, not a junior.
Every lane is owned by a senior who's run the work for a decade. Every account gets the same discipline. The unglamorous month-one tracking work is what makes month eight compound. The bench supports the senior, not the other way around.
- Senior on the first call · and every call after
- No junior handoff after sign-on
- Paid, lifecycle, CRO, SEO, creative bench behind every account
- Weekly revenue read, not a vanity report
Engagement FAQ
The questions e-commerce founders actually ask.
01We're on Shopify with Klaviyo and Meta. Can you plug in without a rebuild?+
Yes. The first thirty days are a tracking and attribution audit, not a teardown. We fix the wiring, document what's working, and only rebuild the pieces that are quietly costing you revenue. You'll know exactly what we touched and why.
02Where do most stores start, paid or email?+
Email almost always pays back first. We turn on the lifecycle program in week two while we audit the paid stack. Paid scaling waits until the rails are clean and the LTV math is honest. Otherwise you're buying customers you can't keep.
03How do you report? We've been burned by vanity dashboards.+
One weekly number you can read in sixty seconds. Revenue, channel contribution, contribution margin, new versus returning. Plus the call where we explain what we changed and what's next. No Looker maze. No screenshots from inside an ad account.
04Our ROAS dropped and we can't tell if it's iOS or the creative.+
Both, usually. We wire Meta CAPI and Enhanced Conversions, dedupe against GA4 e-commerce, and run a post-purchase survey for ground truth. Then we test creative against the version of attribution you can actually trust. Most stores under-report paid by 15 to 30 percent before we touch it.
05Can you handle catalog, feed, and merch ops, or do we still need an in-house team?+
Yes to feed, catalog, and merch. Shopping feeds, Meta catalogs, collection logic, on-site search and PDP merchandising. If you have an in-house buyer or merch lead, we run alongside them. If you don't, we run it.
Explore more
Move the cart.
Tell us where revenue is stuck. Flat ROAS, dead email program, broken attribution. We'll audit the stack on the house and tell you honestly whether the compound is worth starting in your category.
Open the audit