01
Differentiator · Pipeline-First
Pipeline, not clicks.
We report CPL, SQL, opportunity, and closed-won. Not impressions. Sales sees what we ship and marketing sees what closes. The handoff stops being a fight.
▮ Wholesale & B2B Desk · Open
Industry 04 · Wholesale & B2B
Long cycle.
Compounding pipeline.
B2B and wholesale don't get bought, they get earned. Long sales cycles, multiple stakeholders, decisions made on trust and proof. We run the pipeline, content authority, and email programs that earn the read before the call ever lands.
B2B Desk · What We Track
3-9mo
Avg Sales Cycle
Multi
Stakeholder Buys
CPL
→ SQL → Close Rate
LTV
Reported, Not Guessed
Stack · Content · Email · LinkedIn · Search
Senior-led
Why B2B & Wholesale Brands Pick Us
We treat the buyer like a committee, not a click.
In B2B the buy is a committee, the cycle is months, and the deciding factor is rarely the cheapest ad. We optimize for pipeline coverage, time-to-close, and earned trust. The metrics that decide whether deals actually move.
02
Differentiator · Content Authority
Earn the read.
B2B buyers research for months before they ever fill a form. We build the content authority that gets you on the short list before the RFP, not after.
03
Differentiator · Channel Mix
LinkedIn, email, search.
The B2B mix is different. LinkedIn for reach, email for nurture, search for high-intent capture, content for authority. Sized to your cycle, not a template.
What We Ship
The lanes that move B2B.
Five lanes built for long cycles. Start with the one or two that fit your sales motion. Layer the rest as the system earns it.
01Pipeline
B2B Funnel Build
Pipeline architecture from awareness to closed-won. Lead scoring, MQL/SQL definitions, CRM stitching, and sales handoff that actually holds.
Owns · Pipeline coverage
02Authority
Content & SEO
Buyer-stage content, category POVs, gated assets, and the SEO that gets you on the short list before the RFP lands.
Owns · Trust & consideration
03Nurture
Email Programs
Drip programs, account-based nurtures, dealer comms, and re-engagement that earn open after open. Built for cycle-length math.
Owns · Pipeline velocity
04LinkedIn
LinkedIn & ABM
LinkedIn organic, paid, and account-based campaigns. The channel where decision-makers actually pay attention, run sharp.
Owns · Decision-maker reach
05Capture
High-Intent Search
Google Ads for the searches where buyers are at the edge of decision. Tight, intent-only spend, not category sprawl.
Owns · In-market capture
06Data
Attribution & CRM
Salesforce, HubSpot, GHL stitching. Multi-touch attribution honest enough to defend in a QBR. Closed-loop, not estimated.
Owns · Decision-grade data
From the Ledger · B2B & Wholesale
The receipts.
Three B2B and wholesale files pulled straight from the ledger. Pipeline, dealer network, and category authority. Click any to open the full replay.
001 · BRNContent · Pipeline
Braustin Homes
Cat.
Category Pipeline
Manufactured-home brand. Category content authority, buyer-stage SEO, and a CRM-stitched pipeline that closed the loop on a complex multi-stakeholder buy.
Open the replay002 · MEPB2B · Dealer
M&E Painting
Spec
Dealer & Spec Pipeline
Commercial painting with dealer and spec channels. Pipeline build, content authority, and email programs that compound across a long cycle.
Open the replay003 · MMSDealer · Wholesale
Mountain Mist Spas
Dealer
Wholesale Network
Wholesale spa network. Dealer-facing content, co-op programs, and search and email built to move both end-buyer demand and dealer activation.
Open the replayThe Bench
Senior on every call. The whole bench.
B2B marketing is too nuanced to hand to a junior. The senior who took the first call is the senior who runs the work, with specialists for content, email, LinkedIn, and search behind them.
▮ The team · Loveland, CO
Operators on the seat. Not a sales rep, not a junior.
Every lane is owned by a senior who's run the work for a decade. We sit between sales and marketing instead of behind the curtain. The bench supports the senior, not the other way around.
- Senior on the first call · and every call after
- Pipeline-stage reporting, not click reports
- Content, email, LinkedIn, search bench behind every account
- QBR-ready attribution, not estimated
Engagement FAQ
The questions B2B teams actually ask.
01Our sales cycle is 6 to 12 months. How do you measure progress before deals close?+
Stage-by-stage. Pipeline coverage, MQL-to-SQL rate, opportunity creation, time-in-stage, and sales-accepted-lead volume. The closed-won number is the score, but it lags. We report the leading indicators every week and the lagging ones every quarter. Sales and marketing read the same numbers.
02We sell through dealers and direct. Can you run both motions?+
Yes. The direct motion runs on awareness, search, and direct nurture. The dealer motion runs on co-op programs, dealer enablement content, and lead handoff back to local partners. We build both lanes against the same brand and the same data spine, so they reinforce instead of cannibalize.
03Our CRM is a mess. Does that block us from starting?+
No. We've stitched HubSpot, Salesforce, GoHighLevel, Pipedrive, and homegrown CRMs more times than we can count. The first thirty days are a CRM and attribution audit, not a teardown. We document where the data lives now, fix the wiring that matters, and only rebuild what's blocking decisions.
04LinkedIn ads are expensive. Are they worth it?+
In B2B and wholesale, almost always yes, when matched to a real ABM list and tied to nurture. LinkedIn CPMs are high because the audience is qualified. We use it where reach to decision-makers matters and keep it off when the math doesn't justify it.
05Sales and marketing don't agree on what a lead is. Can you fix that?+
Yes, and it's usually the first thing we ship. A documented MQL and SQL definition signed by both teams, scoring rules, handoff SLAs, and a feedback loop so the lead that didn't close teaches the system. Marketing and sales reading the same numbers is the unlock for everything else.
Earn the read.
Tell us where pipeline is stuck. Cold calls dying, sales blames marketing, CRM is a graveyard. We'll audit on the house and tell you honestly where the leverage is in your cycle.
Open the audit