Own It, Do Not Rent It (The Strangest Keyword Pattern We Have Seen)
Three numbers decide whether a search phrase is worth chasing: how many people type it, how hard it is to reach the top, and what one click would cost if you bought an ad instead. We looked up all three, and this market has the most unusual pattern we have found.
| What people type into Google | Times searched each month | How hard to reach the top (0 is easy, 100 is brutal) | What one click costs if you pay for an ad |
|---|
| emergency plumber colorado springs | 150 | 1 | $55.00 |
| furnace repair colorado springs | 350 | 3 | $40.00 |
| water heater repair colorado springs | 200 | 0 | $16.00 |
| colorado springs window replacement | 100 | 12 | $35.00 |
| garage door repair colorado springs | 1,100 | 48 | $30.00 |
| hvac colorado springs | 700 | 62 | $25.00 |
| roofing companies colorado springs | 600 | 67 | $9.00 |
| colorado springs dentist | 500 | 61 | $8.00 |
| things to do in colorado springs | 22,000 | 7 | $0.03 |
The easiest ones here are the most valuable. Look at the top four rows. Emergency plumbing scores a 1 out of 100 for difficulty, and a click costs $55. Furnace repair is a 3 and costs $40. Water heater repair is a 0. Those are among the most expensive clicks in town, and almost nobody has done the work to rank for them for free. That is rare, and it does not usually last.
The hard ones are the cheap ones. Roofing is a 67, and a click is $9. Dentists are a 61 at $8. Those categories have been fought over for years, which is what a high difficulty number actually tells you. It does not tell you the customers are worth more.
The biggest number on the list is the worst one. "things to do in colorado springs" gets 22,000 searches a month and is easy to rank for. A click is worth three cents. That is tourists browsing, not customers buying. In a tourism town it is very easy to chase enormous traffic that never turns into a booked job. We check all of this before we quote you, not after.
Why Colorado Springs Businesses Choose Imprint for SEO:
- We target revenue, not raw traffic. That 22,000-a-month tourism term is a three-cent trap. We steer you toward the low-difficulty, high-value service searches that actually book jobs in this market.
- We build authority that holds up. Optimized Google Business Profile, local citations, and Experience-Expertise-Authority-Trust (E-E-A-T) content, which matters even more when your customers are newcomers deciding entirely from search and reviews.
- The record backs it. Three Crowns Electric grew organic traffic 1,038% and Robbins Contracting grew calls 250% under this same method. We are in Loveland, Colorado, and the Springs research is done fresh for your business.
Local Industries We Serve in Colorado Springs: Military and Defense, Aerospace, Cybersecurity, Healthcare, Tourism, Nonprofits and Ministries.