Three channels. Senior on every call.
Algorithms change, ad costs climb, platforms change the rules. Email is the only channel you can't get evicted from. Smart segments, content worth opening, automations that sell while you're out on a job.
Three programs, every account, every stack. Lifecycle automation, editorial cadence, and the transactional plumbing nobody thinks about until it breaks.
Welcome → nurture → first-purchase → repeat → win-back. Eight to twelve flows wired to the buyer's actual journey. Run while you're out on a job. Pay you while you sleep.
The one your subscribers actually open. Editorial-grade content, on a cadence that compounds, with subject lines we test like ad creative. Every send a small piece of authority.
The boring layer nobody fixes until it breaks. SPF · DKIM · DMARC. Sender reputation. Bounce + spam discipline. The plumbing that keeps the lifecycle and editorial actually landing in the inbox.
Not opens for opens' sake. Open rate, click rate, conversion, revenue per email. The numbers that translate inbox to invoice.
SOS · vs 20% industry
SOS · vs prior baseline
Earle's · same volume
SOS · industry < 2%
Two Email files pulled straight from the ledger. Revenue verified from Klaviyo + the client's Shopify back-end.
Specialty optical systems distributor. Email made the case for in-stock inventory + subscription services over direct-manufacturer pricing. The kind of program B2B operators dismiss as "we don't do email." We changed their mind in eight sends.
Open the replay30-year-old family-owned florist that recently expanded into a coffee shop. We built an email program worthy of the community trust they'd already earned. Cut unsubs while growing the list and keeping the voice human.
Open the replayNo bait-and-switch to a junior after sign-on. The senior who took the first call is the senior who runs the work, with the rest of the bench behind them when the lane needs it.
▮ The team · Loveland, CO
Every lane is owned by a senior who's run the work for a decade. Every email program gets the same discipline: deliverability honest, segmentation real, editorial voice that sounds like a person. The bench supports the senior, not the other way around.
Tell us where your email is stuck. Dead list, dead opens, dead sender reputation. We'll audit the lane on the house and tell you honestly whether the program is worth standing up.
Open the audit
Tell us where you're stuck and where you want to be in 90 days. We'll come back with a real plan, named owners, and a number we'll put in writing.