Client Overview Roof Source, a premier roofing company specializing in residential and commercial services, partnered with us to revamp its online presence and accelerate business growth. This case study outlines the comprehensive digital marketing strategy executed in 2024, including website redesign, SEO, paid ads management, and social media management, along with the remarkable results achieved.
2024 Performance Recap Roof Source experienced significant growth in revenue, digital engagement, and lead generation. Key highlights include:
- Sales Growth: $9M in residential sales and $4.4M in commercial sales.
- Steady Monthly Sales Growth: Sales increased year-over-year in every month except May.
- Lead Volume Growth: Increased leads every month except March, July, and October.
- Website Performance:
- Traffic up 74.49% YoY
- SEO metrics up 61.43% YoY
- Referral traffic up 216.04% YoY
- Website leads up 204% YoY (from 23 to 470 leads)
- Digital Marketing Enhancements:
- Complete website redesign to improve branding, user experience, and conversion rates
- SEO improvements leading to higher rankings and organic visibility
- Paid ads strategy refined for better ROI and lead generation
- Social media management boosting engagement and brand awareness
Website Redesign & SEO Strategy A complete overhaul of the Roof Source website was conducted to modernize its design, enhance navigation, and improve conversion rates. The SEO strategy focused on:
- Content Optimization:
- The client has been working with us on a consistent basis for SEO, with a continued package to improve growth and see more sales. SEO never stops and we don’t either. This has had a direct impact on the growth in sales in 2024.
- Custom meta titles and descriptions applied to optimize click-through rates (CTR)
- Technical SEO:
- Site structure optimized for better crawlability and user experience
- H1, H2, and other tag configurations refined for maximum search visibility
- Maintained a 98% website health score
- Performance Metrics:
- Increased Impressions & Clicks: Significant YoY growth in website traffic
- Improved Keyword Rankings: Money page impressions increased, signaling stronger search visibility
Paid Ads & Social Media Management A data-driven paid advertising strategy and enhanced social media management led to increased brand awareness and lead generation.
- Paid Ads Success:
- Optimized ad spend for maximum ROI
- Improved conversion rates with refined targeting and ad creatives
- Social Media Growth:
- Increased engagement and reach through targeted content strategies
- Strengthened brand positioning and customer trust
Challenges & Solutions
- Website Conversion Optimization
- Problem: The old website design lacked clarity and strong CTAs.
- Solution: A full website redesign improved user experience and conversion rates.
- Google Business Profile Verification Issues
- Problem: Roof Source lost full access to Google Business Profile data due to verification challenges.
- Solution: Provided guidance for recording and submitting a successful verification video.
- Scaling Paid Ads Effectively
- Problem: Previous ad campaigns were not generating high-quality leads.
- Solution: Restructured ad campaigns with better targeting and optimized landing pages.
Next Steps & Action Items Our Action Items:
- Continue refining SEO strategy to sustain organic growth.
- Optimize paid ad campaigns for further improvements in ROI.
- Expand social media engagement through strategic content creation.
- Conduct routine website audits to maintain peak performance.
Roof Source’s Action Items:
- Google Business Profile Verification:
- Record and submit a new verification video following Google’s guidelines.
- Share previous submission attempts for review to refine the approach.
Final Takeaways Roof Source’s investment in digital marketing through a website redesign, SEO, paid ads, and social media management has resulted in substantial business growth. With a strong foundation in place, continued efforts in optimization and strategy refinement will ensure ongoing success in 2025.
Looking for Similar Growth? Contact us today to elevate your digital presence and drive more leads through targeted marketing strategies.