Client Overview
M&E Painting and M&E Roofing are leading service providers in residential and commercial painting and roofing industries. Based in Loveland, Colorado, they have built a strong reputation for quality craftsmanship and exceptional customer service. By combining their two distinct services under one umbrella, they sought to streamline their online presence and strengthen their brand authority.
Challenges
M&E Painting and Roofing faced several challenges before partnering with us:
- Separate online identities led to fragmented branding and diluted authority.
- Customers found it confusing to navigate between the two services.
- High bounce rates and friction in user journeys negatively impacted lead generation.
- Technical debt built on old content structure and reliant on multiple third party extensions diluting support access.
Objectives
Our primary goals for this project were:
- Merge the two brands into one cohesive online identity to reinforce trust and authority.
- Create a streamlined user experience that simplifies navigation.
- Ensure the merged platform highlights both services equally without overshadowing either.
- Combine tech stack to make maintenance and security cohesive and straightforward.
Approach & Strategy
To address the challenges, we focused on creating a unified digital platform that:
- Consolidated branding to present a single, professional identity.
- Improved navigation and reduced friction in user journeys.
- Balanced the unique characteristics of Painting and Roofing services within the merged framework.
- Updated content structure and technology stack for consistent and simplified administration.
Execution Plan:
- Research: Conducted in-depth analysis of user behavior and existing website structures.
- Design: Developed a cohesive visual identity with consistent colors, typography, and imagery to align with the merged brand.
- Navigation: Designed intuitive pathways that guide users seamlessly to Painting or Roofing services without confusion.
- Collaboration: Worked closely with the client to ensure alignment with their vision and branding goals.
Results
While we are focusing here on the collaboration and execution, the project successfully delivered:
- A unified website that reflects the professionalism and expertise of M&E Painting and Roofing.
- A cohesive user experience that allows customers to navigate and engage with both services effortlessly.
- A strengthened online presence that positions M&E as a trusted, all-in-one service provider.