Client Overview
Forge Campus is a premier technology campus located in Loveland, Colorado. Situated in the historic HP Building, this expansive campus provides a sought-after business location for high-tech companies in manufacturing, logistics, and startups. With state-of-the-art facilities, Forge Campus caters to enterprise-level and growth-stage manufacturers, offering a vibrant ecosystem that fosters innovation and collaboration.
Challenges Challenges Faced
Forge Campus needed a modern and compelling online presence to establish itself as the go-to destination for high-tech businesses and startups. Key challenges included:
- Lack of brand awareness in the broader business community.
- Difficulty showcasing the campus’ unique features, including its key tenants and expansive facilities.
- The need for a user-friendly platform that effectively communicated its capabilities to enterprise clients and growth-stage manufacturers.
- Low engagement and limited leads generated through their existing online presence.
Objectives
The primary goals for the Forge Campus website design and development project were:
- Increase brand visibility: Establish Forge Campus as a premier technology hub in Loveland, Colorado.
- Drive engagement: Create an intuitive and visually appealing website to attract high-tech companies.
- Showcase features: Highlight the campus’ key tenants, expansive facilities, and unique capabilities.
- Generate leads: Enhance lead capture mechanisms to support business growth.
Approach & Strategy
To address Forge Campus’ challenges, our approach was centered on creating a brochure-style website that effectively presented the campus as a dynamic business location. Key strategies included:
Design
- Developed a clean and modern aesthetic to reflect the innovative spirit of the campus.
- Highlighted the expansive facilities and key tenants with high-quality visuals and an comprehensive campus map.
Content
- Crafted compelling copy to emphasize Forge Campus’ unique value propositions, such as its location, amenities, and ecosystem for growth.
- Included case studies and success stories from existing tenants to build credibility.
User Experience (UX)
- Designed intuitive navigation to help users easily find information about leasing opportunities, campus features, and available services.
- Integrated lead capture forms at key touchpoints to maximize inquiries.
Execution Plan
- Conducted a discovery session to understand Forge Campus’ vision and key selling points.
- Created wireframes and prototypes to map out the user journey.
- Implemented the website using responsive design principles to ensure a seamless experience across devices.
- Optimized the site for search engines to enhance organic visibility.
- Deployed analytics tools to track user engagement and refine the strategy post-launch.
Results
The project delivered outstanding outcomes:
- 60% increase in organic traffic within the first three months.
- 40% growth in lead inquiries, resulting in increased leasing interest.
- Improved user engagement: Average session duration increased by 35%, indicating users found the content engaging and informative.
- Enhanced brand credibility: Positive feedback from tenants and stakeholders on the professional presentation of the campus.