Why Do Businesses Still Use It?
Set Up Your Email Marketing Platform
Create Effective Subject Lines
Why Does Long Copy Matter?
How To Effectively Use Visuals
The Most Important Metrics To Watch
Email Marketing Automation
The Importance Of Segmentation
What To Do To Improve Your Email Marketing?
Email. The snail mail of the 21st century. Or is it…
When it comes to digital marketing, the first things that come to mind are probably FaceBook, Instagram, and online ads. You know what email is, but do you use it to grow your company’s revenue? Email marketing is used now, more than ever; if that comes as a shock to you, keep on reading.
Why Do Businesses Still Use It?
Email marketing has proven to be extremely beneficial for businesses no matter how long you have been in the business. If you aren’t using email, then you are simply losing thousands of potential customers.
Other platforms come and go, but email is a consistent go-to, like your favorite home-cooked meal. As marketers continue to experiment with different ways to attract and engage customers, email marketing stays relevant. Whether selling products or services, email is a way of building a relationship with customers and can even be a source of new customers. Think of email as the number one way to build client trust. The goal is to build a long-term relationship with your customers and establish a lasting reputation as a business.
But do people really open their emails? If you do email marketing the right way, the answer is YES. When you look back to the internet’s beginnings, you would expect to see your email filled with spam. Email has come a long way since then.
Anti-spam technologies had already been invented and implemented by the time companies started to use the internet more and more. However, spam only began to rise sometime later which leaves a lot of people scratching their heads, wondering why still use it? The reason why is simple: because it works! Sending out emails strategically generates traction. It is that simple. When emails have engagement, one click on a link can lead to big results for a business. If you had a mailing list with a million people on it, just getting a one percent response rate would net you 10,000 new visitors. That’s enough for some businesses to double their traffic.
Set Up Your Email Marketing Platform
Email marketing is a fantastic way to engage with a business or a personal audience in a positive way; however, you do have to set it up correctly in order to see lasting results.
At its core, email is about sending content over the internet via campaigns and journies. An email campaign will normally consist of several emails with a consistent theme. While the basic idea is easy, actually getting started with email marketing can be somewhat confusing.
The first thing you’ll need to do is to write down your goals, then create a plan for how you’re going to reach them. Who is your target audience and what do they want and need? What is the purpose of your email marketing? How do you plan on executing your email marketing plan? By setting clear goals and outlining a good plan, you’re more likely to see results and improve your email marketing.
Create Effective Subject Lines
Subject lines are crucial for email marketing! They need to stand out and be eye-catching so the user is inspired to open the email and read it. When it comes to creating effective subject lines, it’s important to keep them concise. Don’t use strange words or oversaturated adjectives, as this will just turn people away from the email. Instead, use common words that people will relate to and use a consistent tone.
Creating effective subject lines can be a challenge for many people. Whether you’re emailing your friends or doing your job as an employee, the subject line is the first thing anyone sees. It has to be interesting, but not cliche. It should be as brief as possible as it takes up precious space as the body of the email grows. You should write a subject line that is intriguing and gets the end-user excited to read more.
How To Effectively Use Visuals In Email Marketing
Visuals are essential to marketing. If you’re not including them in your emails, you’re missing out! Not only do they allow you to show people what you’re talking about, but it also makes what you’re talking about more memorable.
People are visual creatures, so using images in your emails can be very powerful if used in the right way to help illustrate your point. One of the best ways to make your visuals effective and engaging is to make them personal and relatable to the audience. Because your end-user is relying on your visuals to do the selling, always make sure that the images you choose to use are high quality. If it’s pixelated or blurry, you’re taking away from your message. If you can’t get a good image for your products, you should consider using stock images so you can still communicate what you have to offer visually.
The Most Important Metrics To Watch
Email sign-up or conversion rates. Google Analytics is the best place to look for signs of conversions or sign-ups. You can’t get conversions directly from an email, but you can get sign-ups. And sign-ups are the best metrics because you have the data for more conversions as your email list grows. The more conversions you get, the more you can sell. Conversion rate. Another good indicator of conversions is the percentage of emails that get a sign-up or conversion.
The most important metric to watch in email marketing is emails opened. Emails opened are important because if nobody is opening your emails then nobody is reading your emails. In order to improve open rates, send emails that help people solve a problem or help meet a need.
It is important to watch this metric at all times because it can tell you how effective your campaign is and whether or not you need to make any tweaks. It can also help you figure out what’s working and what isn’t.
Email Marketing Automation
As e-mail marketing can be a great way to get people interested in your products or services and one of the best ways to make this happen is through email marketing automation. This is when you send out automated emails to your customers or potential customers when they buy your products or when they become interested in something you’re selling. This provides value to both the customer and the business. Businesses can get increased sales and customers can get personalized information about the business.
Let’s say your company sells hot sauce. Your customers love you, but they only want to buy your product during the summer. So, instead of constantly sending emails to your regular customers, you automate the process. When the season starts, you send them regular emails, but during the winter, you don’t. As time goes on, you can use the information you collect to make changes to your product or to improve your sales.
The Importance Of Segmentation
Segmenting your email list is an excellent way to start collecting information on your subscribers. It allows you to make highly relevant content for each group of people. It makes the process of sending out emails simpler and more effective. It also makes your subscriber’s experience better! If you don’t want to miss out on losing your subscribers, take the time to segment. The outcomes are immensely rewarding.
Email segmentation is important for designing marketing campaigns. Segmentation means the act of dividing things into different groups. When you segment your email list, you can create different types of newsletters for different types of recipients. For example, you might create different templates of newsletters for visitors of your website, or for subscribers who had purchased products or used your services.
You may also want to segment your email marketing list based on the role of the recipient in your business. For example, you might create templates of newsletters specifically for business development team members or individual sales specialists. By segmenting your email marketing list, you can create relevant content that is more likely to attract the attention of your recipients.
What To Do To Improve Your Email Marketing?
There are always ways to improve your email marketing campaign. If you want to improve your email marketing campaign, it can be helpful to look for others’ mistakes and try not to make the same ones. If you want to make sure your email marketing campaign is successful, make sure you’re checking these things off. First, make sure you’re using an email client like Gmail or Outlook.
Next, make sure you’re creating an engaging subject line that will make your email stand out. Make sure it’s clear what you’re emailing about. Then, make sure you’re sending your email at the right time. When you send an email at the wrong time, you’re missing out on the chance to grow your mailing list and connect with the right people.
Be sure the people receiving your emails will be interested in your content. It’s also a good idea to have a sense of urgency in your subject line. If this isn’t the case, have a freebie or a discount code for a limited time. Another important tip is to create a great-looking email newsletter. If it looks bad, people will think your brand is not professional. Include a brief ad with a call to action. Also, have the email be personalized to the recipients.
So, what action do you want your recipients to do? Are you trying to sell them something? Are you trying to create some momentum? Are you trying to get them to call you? Are you trying to get them to subscribe to your emails? Are you trying to make them feel some kind of way? Are you simply trying to get your name out there? Identifying what you’re trying to accomplish with your email will allow you to determine the best action you want your recipients to take.
Final Thoughts
With all of the different marketing & advertising channels out there, it is easy to get distracted with the newest, trendiest, or just the most exciting thing. However, with email marketing being a keystone in many companies’ marketing strategies, it’s a pretty important one to keep in mind. It is a direct line of communication with your customer and can be a great way to keep in touch with them in a more personal way.
With email marketing, you have the chance to fine-tune your campaigns so people get exactly what they want from them. While it may not be the most exciting form of marketing, it is a great way to show your clients and customers that you do care about them, and it can be a great way to get customers to come back to your business.