tik tok ecommerce

Social is the secret to word-of-mouth marketing in a recession

By Bobby Shell / July 26, 2022

Times are changing. One of my good childhood friends, Bob Dylan, put it this way… Come gather ’round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYou’ll be drenched to the boneIf your time to you is worth savin’And you better start swimmin’Or you’ll sink like a stoneFor the times…

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Why Tik Tok, and How Brands are Using it

By Bobby Shell / May 24, 2022

While older networks have attempted to replicate TikTok’s appeal, neither Insta’s ‘Reels’ nor YouTube’s ‘Shorts’ have made a significant improvement to catching up with TikTok’s viewership.

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