fractional marketing

How many hours does a Fractional CMO work?

By Bobby Shell / August 16, 2022

Fractional CMOs are an in-demand role and a critical player for startups needing short-term marketing strategy and guidance in their growth trajectory. Fractional CMOs are often hired on a part-time basis and do not make the same amounts as the in-house CMO or Marketing Director would for a full work week. Typically a fractional CMO…

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Fractional CMO Services or Digital Marketing Manager?

By Alex Wells / August 15, 2022

Every organization has a unique set of challenges that it must intentionally and intelligently approach to reach the next phase of growth. With all of the buzzwords within the internet marketing and marketing space as a whole, it can be daunting to know what exactly you should do. In this post, I am going to…

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Effectively Cutting Costs on Marketing with a Fractional CMO

By Bobby Shell / July 27, 2022

There are many things in life that are challenging to backtrack on. One common bad decision for businesses is to stop marketing and then lose the lead flow, which can lead to unsustainable sales. Our nation’s leadership is choosing to change the definition of what a recession is as we enter what is historically known…

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When your brand should hire a Fractional CMO

By Alex Wells / July 15, 2022

Gaining access to brilliant marketing talent and leadership at a fraction of the cost is a great way to maximize limited resources and get you to the next phase of growth.

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What is a fractional marketing team?

By Bobby Shell / July 13, 2022

A fractional marketing team focuses on the areas of your organization where assistance is needed. Depending on the needs of the company, they can serve as a whole marketing department or concentrate on just a few areas, such as site development, creative, GTM (go to market), social strategy, paid, content, and more. These fractional teams’…

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