branding

Advertising has become Entertainment

By Bobby Shell / May 19, 2022

Distribution and power of media has moved from large institutions to the fast and responsive digital leaders. Targeted reach, niche content, personalized content wins. Learn more.

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Building a world-class brand with organic social content

By Bobby Shell / May 16, 2022

Your brand and the story it tells is far more compelling than a low price, free shipping, or great customer service. Your brand gives people a feeling, it reminds them of something, it is a chance to tap into the core of their needs as a human.

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When should you rebrand your business?

By Bobby Shell / April 27, 2022

Rebrands are an incredible way to reaffirm with your customers or market your values, mission, and purpose. Learn more about 5 common rebranding situations.

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