branding

What is the best marketing for small businesses?

By Bobby Shell / May 26, 2022

While there is no perfect answer to this question, I have a personal framework that I have used that has helped hundreds of businesses reach scale, become profitable, and achieve massive growth. It all starts with content as the foundation. Methodology of Content Strategy First, content is the foundation of a marketing strategy. I do…

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Advertising has become Entertainment

By Bobby Shell / May 19, 2022

Distribution and power of media has moved from large institutions to the fast and responsive digital leaders. Targeted reach, niche content, personalized content wins. Learn more.

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Building a world-class brand with organic social content

By Bobby Shell / May 16, 2022

Your brand and the story it tells is far more compelling than a low price, free shipping, or great customer service. Your brand gives people a feeling, it reminds them of something, it is a chance to tap into the core of their needs as a human.

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Expanding? Rebrand. Change your logo, name, and business elements. Change may be needed by owners, consumers, and staff.

When should you rebrand your business?

By Bobby Shell / April 27, 2022

Rebrands are an incredible way to reaffirm with your customers or market your values, mission, and purpose. Learn more about 5 common rebranding situations.

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