Posts

How many hours does a Fractional CMO work?

By Bobby Shell / August 16, 2022

Fractional CMOs are an in-demand role and a critical player for startups needing short-term marketing strategy and guidance in their growth trajectory. Fractional CMOs are often hired on a part-time basis and do not make the same amounts as the in-house CMO or Marketing Director would for a full work week. Typically a fractional CMO…

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Fractional CMO Services or Digital Marketing Manager?

By Alex Wells / August 15, 2022

Every organization has a unique set of challenges that it must intentionally and intelligently approach to reach the next phase of growth. With all of the buzzwords within the internet marketing and marketing space as a whole, it can be daunting to know what exactly you should do. In this post, I am going to…

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Stand out with professionally managed social media. Get a professional social media manager to help you.

By Alex Wells / August 4, 2022

A professionally managed social media presence can help you stand out from the competition. They can help you create engaging content, grow your followers, and build your brand. A professional social media manager can help you save time and energy. Social media management and how to plan a strategy. Regarding social media management, there are…

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5 Key Areas where CMO’s Can Make a Difference

By Alex Wells / August 4, 2022

As the chief marketing officer for a company, there are several areas where you can make a real difference. Here are five key areas to focus on: 1. Increasing brand awareness: As the CMO, you are in charge of the company’s marketing efforts. This means that you significantly impact how well known and respected the…

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Effectively Cutting Costs on Marketing with a Fractional CMO

By Bobby Shell / July 27, 2022

There are many things in life that are challenging to backtrack on. One common bad decision for businesses is to stop marketing and then lose the lead flow, which can lead to unsustainable sales. Our nation’s leadership is choosing to change the definition of what a recession is as we enter what is historically known…

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Social is the secret to word-of-mouth marketing in a recession

By Bobby Shell / July 26, 2022

Times are changing. One of my good childhood friends, Bob Dylan, put it this way… Come gather ’round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYou’ll be drenched to the boneIf your time to you is worth savin’And you better start swimmin’Or you’ll sink like a stoneFor the times…

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When your brand should hire a Fractional CMO

By Alex Wells / July 15, 2022

Gaining access to brilliant marketing talent and leadership at a fraction of the cost is a great way to maximize limited resources and get you to the next phase of growth.

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What is a fractional marketing team?

By Bobby Shell / July 13, 2022

A fractional marketing team focuses on the areas of your organization where assistance is needed. Depending on the needs of the company, they can serve as a whole marketing department or concentrate on just a few areas, such as site development, creative, GTM (go to market), social strategy, paid, content, and more. These fractional teams’…

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How much does a Fractional CMO cost a business?

By Bobby Shell / July 11, 2022

Depending on your organization’s goals you may want one of the two types of fractional CMOS. 

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What does fractional marketing mean?

By Bobby Shell / July 5, 2022

All marketing teams need leadership. Teams need a framework and direction to not go off course. Hiring a Fractional CMO is imperative for planning, strategy, and execution. The demand for this level of expertise is at an all-time high.

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