Why Do Businesses Still Use It?
Set Up Your Email Marketing Platform
Create Effective Subject Lines
Why Does Long Copy Matter?
How To Effectively Use Visuals
Final Thoughts
Email. The snail mail of the 21st century. Or is it…
When it comes to digital marketing, the first things that come to mind are probably FaceBook, Instagram, and online ads. You know what email is, but do you use it to grow your company’s revenue? Email marketing is used now, more than ever; if that comes as a shock to you, keep on reading.
Why Do Businesses Still Use It?
Email marketing has proven to be extremely beneficial for businesses no matter how long you have been in the business. If you aren’t using email, then you are simply losing thousands of potential customers.
Other platforms come and go, but email is a consistent go-to, like your favorite home-cooked meal. As marketers continue to experiment with different ways to attract and engage customers, email marketing stays relevant. Whether selling products or services, email is a way of building a relationship with customers and can even be a source of new customers. Think of email as the number one way to build client trust. The goal is to build a long-term relationship with your customers and establish a lasting reputation as a business.
But do people really open their emails? If you do email marketing the right way, the answer is YES. When you look back to the internet’s beginnings, you would expect to see your email filled with spam. Email has come a long way since then.
Anti-spam technologies had already been invented and implemented by the time companies started to use the internet more and more. However, spam only began to rise sometime later which leaves a lot of people scratching their heads, wondering why still use it? The reason why is simple: because it works! Sending out emails strategically generates traction. It is that simple. When emails have engagement, one click on a link can lead to big results for a business. If you had a mailing list with a million people on it, just getting a one percent response rate would net you 10,000 new visitors. That’s enough for some businesses to double their traffic.
Set Up Your Email Marketing Platform
Email marketing is a fantastic way to engage with a business or a personal audience in a positive way; however, you do have to set it up correctly in order to see lasting results.
At its core, email is about sending content over the internet via campaigns and journies. An email campaign will normally consist of several emails with a consistent theme. While the basic idea is easy, actually getting started with email marketing can be somewhat confusing.
The first thing you’ll need to do is to write down your goals, then create a plan for how you’re going to reach them. Who is your target audience and what do they want and need? What is the purpose of your email marketing? How do you plan on executing your email marketing plan? By setting clear goals and outlining a good plan, you’re more likely to see results and improve your email marketing.
Create Effective Subject Lines
Subject lines are crucial for email marketing! They need to stand out and be eye-catching so the user is inspired to open the email and read it. When it comes to creating effective subject lines, it’s important to keep them concise. Don’t use strange words or oversaturated adjectives, as this will just turn people away from the email. Instead, use common words that people will relate to and use a consistent tone.
Creating effective subject lines can be a challenge for many people. Whether you’re emailing your friends or doing your job as an employee, the subject line is the first thing anyone sees. It has to be interesting, but not cliche. It should be as brief as possible as it takes up precious space as the body of the email grows. You should write a subject line that is intriguing and gets the end-user excited to read more.
How To Effectively Use Visuals In Email Marketing
Visuals are essential to marketing. If you’re not including them in your emails, you’re missing out! Not only do they allow you to show people what you’re talking about, but it also makes what you’re talking about more memorable.
People are visual creatures, so using images in your emails can be very powerful if used in the right way to help illustrate your point. One of the best ways to make your visuals effective and engaging is to make them personal and relatable to the audience. Because your end-user is relying on your visuals to do the selling, always make sure that the images you choose to use are high quality. If it’s pixelated or blurry, you’re taking away from your message. If you can’t get a good image for your products, you should consider using stock images so you can still communicate what you have to offer visually.
Final Thoughts
With all of the different marketing & advertising channels out there, it is easy to get distracted with the newest, trendiest, or just the most exciting thing. However, with email marketing being a keystone in many companies’ marketing strategies, it’s a pretty important one to keep in mind. It is a direct line of communication with your customer and can be a great way to keep in touch with them in a more personal way.
With email marketing, you have the chance to fine-tune your campaigns so people get exactly what they want from them. While it may not be the most exciting form of marketing, it is a great way to show your clients and customers that you do care about them, and it can be a great way to get customers to come back to your business.