Relationship-Based Digital Marketing Agency

IMPRINT DIGITAL

Social Media Management

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A professionally managed social media presence can help you stand out from the competition. They can help you create engaging content, grow your followers, and build your brand. A professional social media manager can help you save time and energy.



<h2 class="wp-block-heading">Social media management and how to plan a strategy.</h2>



Regarding social media management, there are a few key things to keep in mind to create a successful strategy. First, it&#8217;s essential to understand your audience and their platforms. Once you know where your target audience is spending their time, you can start creating relevant and engaging content.



It&#8217;s also important to be consistent with your postings and to create a posting schedule. This will help keep your audience engaged and ensure that your social media presence is active. Finally, don&#8217;t forget to monitor your social media channels and to respond to any comments or messages. This will help you build a relationship with your audience and create a community around your brand.



<h2 class="wp-block-heading">How to measure the success of a social media strategy?</h2>



There are several ways to measure the success of a social media strategy. One way is to look at the number of followers, likes, or shares that a page or profile has. Another way is to look at the engagement level, which can be measured by the number of comments, likes, or shares on a post. Additionally, the reach of a social media strategy can be measured by the number of people who see a post or profile.



<h2 class="wp-block-heading">Why do you need Social Media Management, and how can it help your business?</h2>



As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But keeping up with all the different platforms and creating engaging content can be time-consuming and overwhelming. That&#8217;s where social media management comes in.



A social media manager can help you create and curate content, schedule and publish posts, engage with your audience, and measure the success of your social media campaigns. In other words, a social media manager can take your social media presence to the next level and help you achieve your business goals.



<h2 class="wp-block-heading">Your business needs a social media strategy.</h2>



If you&#8217;re running a business, it&#8217;s essential to have a social media strategy in place. Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential and current customers. You can build brand awareness and drive traffic to your website by sharing engaging content.



An effective social media strategy will help you to achieve your business goals, whether that&#8217;s generating leads, increasing sales, or improving customer service. To develop a successful strategy, you need to understand who your target audience is and what they&#8217;re interested in. Once you know this, you can create content that resonates with them and encourages them to take action.



It&#8217;s also important to be active on social media, responding to comments and messages promptly. This will help to create a rapport with your customers and show that you&#8217;re interested in hearing their feedback. Engaging with your audience can build loyalty and trust, which are essential for any successful business.



<h2 class="wp-block-heading">Differentiate yourself with adequately managed social media.</h2>



At Imprint Digital, we understand the importance of social media in today&#8217;s business landscape. We also know how challenging it can be to keep up with the constant changes and demands of managing a successful social media presence. That&#8217;s why we offer our professional social media management services &#8211; to take the burden off your shoulders and help you stand out from the competition.



We will work with you to develop a social media strategy that aligns with your business goals, and then we will implement that plan. We will post engaging content, monitor and respond to comments and messages, and grow your following. We will also provide you with regular reports so you can see our efforts&#8217; results.



Contact us today to get started if you&#8217;re ready to take your social media to the next level. 



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Stand out with professionally managed social media. Get a professional social media manager to help you.

Times are changing. One of my good childhood friends, Bob Dylan, put it this way&#8230;



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Come gather &#8217;round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You&#8217;ll be drenched to the bone If your time to you is worth savin&#8217; And you better start swimmin&#8217; Or you&#8217;ll sink like a stone For the times they are a-changin&#8217;
<cite>The Times They Are A-Changin&#8217; Song by Bob Dylan 1964</cite></blockquote>



The time to start swimming is now. 



There is a common thought that cutting the marketing budget during an economic downturn is a way to save and cut costs to make it through a recession. History proves this is a horrible idea.



But today I bring you a contrarian thought!



You may need to cut your budget in certain areas. You may not be able to afford your full-time marketing person anymore. Your paid budget may be bloated and you need to creatively approach your social media, reviews, and content strategy. 



<h2 class="wp-block-heading">Social strategy = Best Kept Secret</h2>



Social media is an incredible tool for storytelling. Social is where people spend most of their time. Social is like a movie, a feed of information to escape and to engage with funny, interesting, and engaging content. 



The best thing your brand can do is to tell your brand&#8217;s story through social with comical, encouraging, informative, and helpful content. 



&#8220;Going viral&#8221; used to be a rare and coveted thing to happen. With how social channels and organic algorithms are working, one small piece of content can rocket an individual or brand into visibility and awareness that used to cost hundreds of thousands of dollars.



<h2 class="wp-block-heading">How humans have failed at communication</h2>



Remember the saying &#8220;you have 2 ears and 1 mouth.&#8221;



^ This saying is WILDLY relevant to social media. 



So many brands create content to simply create. They don&#8217;t pay attention to current events, popular sounds, songs, or ideas. They just create for their own benefit and visibility. People see through the self-serving intention!



Let me say that again&#8230; People see through the self-serving intention!!!



Most brands &#8220;sink like a stone&#8221; as our pal Bob Dylan said above&#8230; They create content that doesn&#8217;t mean users are where they are. Content should be made for users based on where they are, how they are engaging with the internet, and in a fun and approachable and memorable way. We are all human after all!



<h2 class="wp-block-heading">Cutting to the chase</h2>



Your old ways of marketing won&#8217;t cut it. Your old approaches won&#8217;t work. Lazy marketing deserves to be cut. What has worked over the last 13 years in creating your growth won&#8217;t be the same playbook you used over the next decade. 



The sooner you are intentional to connect with your audience and the internet at large, the more success you will find. Don&#8217;t get me wrong, target markets still matter, but we are talking &#8220;word of mouth&#8221; here. 



Create fun, engaging, trust-building, and valuable content that relates to your audience. You will generate engagement, engagement leads to visibility, visibility to lead flow, and lead flow means &#8220;it is time to close some sales&#8221;.



We are here to help. Give us a shout below and we will help craft a strategy that won&#8217;t leave you sinking like a stone. Because the times are changing&#8230;

Social is the secret to word-of-mouth marketing in a recession

Some wild stats you prob didn&#8217;t know. Over the last year, Tik Tok has had more engagement than Facebook and Instagram combined. People watch more minutes on average on Tik Tok than on Netflix.



Do I have your attention 🙂 



If I don&#8217;t have your attention, Tik Tok has everyone else attention!



While older networks have attempted to replicate TikTok&#8217;s appeal, neither Insta&#8217;s &#8216;Reels&#8217; nor YouTube&#8217;s &#8216;Shorts&#8217; have made a significant improvement to catching up with TikTok&#8217;s viewership.



TikTok appeals to people of all ages; it&#8217;s not just to teenagers (although 62 percent of users are under 30, 11 percent are over 50). It&#8217;s a creative environment with a large community of dedicated influencers and innovators. It&#8217;s also known for being (mainly) a more positive environment than other social media networks.



Pair that with the strongest algorithm in all of social media and you can see how this can supercharge your brand. What makes Tik Tok so unique is that its &#8220;For You Page&#8221; #FYP aggregates accounts you are not following and shows you their content. This creates incredible reach!



<h2 class="wp-block-heading">Tik Tok is where brands get creative</h2>



This is THE platform to push the limits of your brand&#8217;s creativity. Have fun, be playful and let a different side of your brand show. With how boring and stuffy some brands can be, it gives them a safe space to get experimental and creative. 



The more creative you get, the more engagement your brand receives. What is fascinating too is that great Tik Tok content often leaks into other social platforms like Facebook, Instagram, Reddit, and more. 



While Tik Tok is great to showcase your fun and creative side, it is also great for eCommerce. 80% of Tik Tok users <a href="https://www.tiktok.com/business/library/TikTok_Publicis_WARC_WhitePaper.pdf" target="_blank" rel="noreferrer noopener">have said</a> that Tik Tok has helped them get ideas and information about brands and products they never have thought about before. Over 70% of users find ordinary content creators more interesting than celebrities.



<h2 class="wp-block-heading">3 Key uses of Tik Tok</h2>



While Tik Tok is a forever long feed of video posts, there are three key things brands can consider and use Tik Tok for.



<ol>
<li>Influencer Marketing &#8211; Engaging with the influencer community on TikTok is an excellent way to leverage the platform. With a deep understanding of the platform, influencers can transform normal brand messages into creative and fun videos. Influencer marketing is very effective at opening your content to a new audience and boosting brand awareness. </li>



<li>Original Content &#8211; While Tik Tok is filled with original content, you don&#8217;t need to be the originator of content that you create. Many times the best performing Tik Tok&#8217;s are the ones that follow or recreate current trends. Explore the app, top accounts, and the &#8220;explore page&#8221; and see how you can create content that aligns with your brand and Tik Tok users. </li>



<li>Paid Advertising &#8211; While the paid ads are still fresh on Tik Tok, they allow you to create in-feed ads and to create branded hashtags, and fun video effects. We are seeing a large rise in small businesses using Tik Tok as a paid advertising funnel.</li>
</ol>



<h2 class="wp-block-heading">Why we love Tik Tok</h2>



With over a billion users, Tik Tok not only has engagement, but it has created an open opportunity even for brand new accounts to reach millions. Accounts with small follower amounts can generate millions of views due to the unique algorithm. Brands must be creative on Tik Tok to get reach and engagement.



We have seen some accounts with very few video views and followers, overnight generate millions. 



The key is staying consistent, and not giving up. 



Tik Tok is a core part of our strategy and will be moving forward. 



If you would like an audit of your Tik Tok from our Creative Director Kaitlyn who has 2+ years of experience growing and managing accounts, just reach out below! We would love to help 🙂

Why Tik Tok, and How Brands are Using it

TikTok has been on an absolute tear since 2018. I will admit, at first I wrote it off as a platform in 2019 when I first discovered it. Since then it has taken over how social media is digested and how social strategy is executed. Instagram and Facebook are both modeling their platform after the success of TikTok in order to keep relevance in the market. 



At a high level, it looks like a fun app for dancing and lip-syncing, but it is also an incredible place to showcase your brand&#8217;s value, products, and services. TikTok is giving small businesses an outlet to create fun and creative content to connect with their core market.



<h2 class="wp-block-heading">What is TikTok?</h2>



TikTok is the mecca of short, digestible mobile videos. TikTok has taken social by storm by being a blend of Instagram and Youtube. TikTok is a search engine of sorts to many users as a way to learn new things or to get insights into brands and products. Videos can be anywhere from 5 to 60 seconds long. TikTok also has an extensive music library so that you can add songs to your videos.



What is special about TikTok is that it has an AI algorithm that recommends your content to users who are not currently following you, through their &#8220;#ForYou&#8221; page. The AI recommends to users new videos and users they should watch based on their past viewings. This makes it easy for users to discover new content.



Some cool stats about TikTok



<ul class="has-medium-font-size"><li>1.65+ billion downloads</li><li>Avg user opens the app 8+ times a day</li><li>Demographic: 18-24 year olds, followed by 13-17 year olds</li><li>60% of users are female, 40% male</li></ul>



<h2 class="wp-block-heading">How to use TikTok</h2>



You can easily create a <a href="https://www.tiktok.com/business/en/" target="_blank" rel="noreferrer noopener">small business account</a> and begin engaging with the platform to see what the buzz is all about. TikTok is NOT a platform for jumping straight to selling your product or service. TikTok is a place where you can tell a story. In our <a href="https://imprint-digital.tempurl.host/blog/seo/the-ultimate-guide-generating-marketing-leads-with-a-0-budget/#:~:text=Video%20For%20Social%20%E2%80%93%20Tik%20Tok%20%26%20Instagram" target="_blank" rel="noreferrer noopener">ultimate guide to marketing with $0</a>, we break down some great TikTok video ideas for small businesses to help you jump-start your strategy!



Once you have registered, explore around and see what other brands are doing to get a feel of how small businesses are executing on strategy and telling their story!



What is GREAT about TikTok is that the platform is not about professional video and design. The platform has most of its content shot from a mobile phone, which has an authentic and direct connection feel. Users of TikTok expect and enjoy the content that comes directly from the phone of someone on the other end. This is a great low-budget way to connect with your audience in an authentic way!



<h2 class="wp-block-heading">Hashtags on TikTok matter</h2>



To get your content discovered, you will want to do some hashtag research to start. Look into what kind of hashtags are trending and what your audience is engaging with. Hashtags should relate to the video you make. Only use relevant hashtags so that when people encounter your video, it is relevant to their interest and hashtag search



REMEMBER: TikTok is primarily for amusement and entertainment, not pushing and selling products. So if you are attempting to sell something, you need to get VERY creative. 



<h2 class="wp-block-heading">TikTok Business Advertising</h2>



Businesses can now advertise on TikTok, just like they can on other social media platforms. That&#8217;s a great method to encourage new users and prospects to notice your brand. There are four major ways to promote on TikTok for your business:



<ul class="has-medium-font-size"><li>Brand Takeover &#8211; When a user first opens TikTok, the brand takeover ad appears before any other user content. If you&#8217;re creating a unique TikTok offer, you can link the ad to a landing page.</li><li>Native Ad: This is an ad that appears in the middle of user content. Keep in mind that consumers can quickly skip this form of ad by just scrolling past it.</li><li>Sponsored Hashtag Challenge: Businesses can sponsor a specific hashtag challenge and advertise on the Discover page with a sponsored hashtag challenge. This is a fantastic approach to increase brand and hashtag interaction.</li><li>Branded Lens: A branded lens is a type of filter that your company creates for people to use on their videos. It&#8217;s ideal to choose something that is relevant to your company and resonates with your target audience.</li></ul>



<h2 class="wp-block-heading">The Takeaway</h2>



TikTok is an incredible way to get your brand discovered in the sea of businesses in the marketplace. What I love about TikTok is that once you create content, you can then also share it across other social channels. 



Show off your creativity, what makes your brand unique, and that you have humor. So many brands are stiff as a starched tie (young people may not get that, haha). Create fun and engaging content that lets the world know you have a fun-loving and human side to your brand. As I always say:



<blockquote class="wp-block-quote has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow">Do not save your best funny and relatable marketing for the Super Bowl.<cite>&#8211; Bobby Shell</cite></blockquote>



Check out TikTok&#8217;s <a href="https://ads.tiktok.com/business/learn/401" target="_blank" rel="noreferrer noopener">Business Learning Center</a> and learn more. If you would like help on strategy or a game plan on how your brand can take over TikTok to better tell your story and differentiate yourself, just give us a shout below and we will be happy to help!

Tiktok is a fun new way to chat with friends that has attracted small business owners by the thousands.

How small businesses are using Tik Tok

Without advertising, marketing leads may be generated with effort. The goal is to develop shareable content. How-to page.

The Ultimate Guide: Generating Marketing Leads with a $0 Budget

In 2022 Social Media presence is an absolute must. 



The real question is, what is the best way to approach social? How do you add the most value? Consumers are very discerning and read through the BS.



Social media strategy gives you the structure you need to make a material impact.



I am going to break down 7 of the most important things you must consider when building your social strategy.



<h2 class="wp-block-heading">Identify &amp; Know your Audience</h2>



Whatever your business goals are, reverse engineer and think about who your audience. The answer is not for everyone. 



Think about who your core customers are or will be, and consider what social platforms they use daily. 



We have seen hundreds of brands post willy nilly without considering their audience and platform and get zero results. 



When you know your audience and post material relevant and valuable to them, you get engaging responses and build a following.



<h2 class="wp-block-heading">Be Real. We are all humans afterall</h2>



The worst thing is when a brand is overly corporate and unrelatable. Remeber that at the end of every device is a human.



One of the best things you can do is show off the faces behind your brand. At Imprint, you can see how we put a focus on showing our team, our faces, and making a connection before we actually speak to our customers!



Allowing people to experience your team and culture before the relationship starts is valuable. (You won&#8217;t believe how many people resist this at times)



So differentiate yourself, showcase your team, and communicate with intention like you would with friends and family.



<h2 class="wp-block-heading">Relationships &gt; Followers</h2>



How have you felt when someone used you?



They were in it for themselves. Right? It is the same way with social. Do not use social for what you can get out of it. You have to add value and build relationships.



Would you rather have 100k followers and zero engagement, or 250 followers and 25-40 engagements per post? 



The engagement is a signal that there is a connection. Seek connection and relationships with your audience and you will find success.



<h2 class="wp-block-heading">Schedule and Automate</h2>



I LOVE real time social media management. It is culturally aware and personalized.



But lets be honest,



It is hard to manage profiles in real time all day every day. This is why you should write and schedule social posts for your brand. It may take some work, but you can actually build a process workflow to make this easy.



Whatever your #1 social channel is, write some posts at the start of the week and schedule them out. 



<h2 class="wp-block-heading">Video and Visuals</h2>



Video is the most powerful tool. Quality graphics still make a great impact as well. But video is the content king.



DO NOT SHOOT PROFESSIONALLY.



While pro video is great, people want AUTHENTICITY! You can shoot directly from your phone and get Incredible Results! 



Think about it. Everything on Instagram, Tik Tok, and Snapchat. It is mostly phone! 



Do not underestimate the value of organic, naturally shot video!



<h2 class="wp-block-heading">Consistency</h2>



It is easy to get hyped for a week or two then fall off. One of the most important things is consistency.



If you have never heard of Pareto&#8217;s Principle I will Google it for you.



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Consistency matters. This is why 20% of Brands control 80% of the market. This is why a small % of people hold most wealth, land, etc. Those who add value, do the work, and are consistent get the results!



<h2 class="wp-block-heading">Trending Topics</h2>



This is the most active approach, but following trending topics and responding to what is going on culturally is a way to be insanely relatable!



When news drops, or something big happens, social is where you hear it first.



Be in the mix, chime in, take part in the online community with your own narrative, voice and approach.



I hope this helped 🙂 



These are just a few tips to get you going on your social management journey. With consistency, intentionality, and a relatable approach your brand will stand out from the 80% who do not consider these things! Go crush it! 



Get a free social audit or chat more with our team, just reach out below 🙂 We would love to say hello!



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