Fractional CMO

Do B2C and Local Businesses need the functions of a Fractional CMO?

By Bobby Shell / November 14, 2022

The fractional CMO role has become a fast-growing solution for brands that need an immediate impact and a low-risk hire who can take care of the same tasks that a full-time chief marketing officer would, but on a part-time schedule. Often the fractional CMO is focused on hiring the marketing team, and getting the right…

Read More

How many hours does a Fractional CMO work?

By Bobby Shell / August 16, 2022

Fractional CMOs are an in-demand role and a critical player for startups needing short-term marketing strategy and guidance in their growth trajectory. Fractional CMOs are often hired on a part-time basis and do not make the same amounts as the in-house CMO or Marketing Director would for a full work week. Typically a fractional CMO…

Read More

Fractional CMO Services or Digital Marketing Manager?

By Alex Wells / August 15, 2022

Every organization has a unique set of challenges that it must intentionally and intelligently approach to reach the next phase of growth. With all of the buzzwords within the internet marketing and marketing space as a whole, it can be daunting to know what exactly you should do. In this post, I am going to…

Read More

5 Key Areas where CMO’s Can Make a Difference

By Alex Wells / August 4, 2022

As the chief marketing officer for a company, there are several areas where you can make a real difference. Here are five key areas to focus on: 1. Increasing brand awareness: As the CMO, you are in charge of the company’s marketing efforts. This means that you significantly impact how well known and respected the…

Read More

Effectively Cutting Costs on Marketing with a Fractional CMO

By Bobby Shell / July 27, 2022

There are many things in life that are challenging to backtrack on. One common bad decision for businesses is to stop marketing and then lose the lead flow, which can lead to unsustainable sales. Our nation’s leadership is choosing to change the definition of what a recession is as we enter what is historically known…

Read More

When your brand should hire a Fractional CMO

By Alex Wells / July 15, 2022

Gaining access to brilliant marketing talent and leadership at a fraction of the cost is a great way to maximize limited resources and get you to the next phase of growth.

Read More

What is a fractional marketing team?

By Bobby Shell / July 13, 2022

A fractional marketing team focuses on the areas of your organization where assistance is needed. Depending on the needs of the company, they can serve as a whole marketing department or concentrate on just a few areas, such as site development, creative, GTM (go to market), social strategy, paid, content, and more. These fractional teams’…

Read More

How much does a Fractional CMO cost a business?

By Bobby Shell / July 11, 2022

Depending on your organization’s goals you may want one of the two types of fractional CMOS. 

Read More

What does fractional marketing mean?

By Bobby Shell / July 5, 2022

All marketing teams need leadership. Teams need a framework and direction to not go off course. Hiring a Fractional CMO is imperative for planning, strategy, and execution. The demand for this level of expertise is at an all-time high.

Read More

What is a Fractional CMO?

By Bobby Shell / June 27, 2022

Fractional CMOs are a great option if you are not ready to bring on a full-time team member, but do not want to hire an agency or a generalized consultant to lead your marketing efforts.

Read More