Fractional CMO

5 Key Areas where CMO’s Can Make a Difference

By Alex Wells / August 4, 2022

As the chief marketing officer for a company, there are several areas where you can make a real difference. Here are five key areas to focus on: 1. Increasing brand awareness: As the CMO, you are in charge of the company’s marketing efforts. This means that you significantly impact how well known and respected the…

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Effectively Cutting Costs on Marketing with a Fractional CMO

By Bobby Shell / July 27, 2022

There are many things in life that are challenging to backtrack on. One common bad decision for businesses is to stop marketing and then lose the lead flow, which can lead to unsustainable sales. Our nation’s leadership is choosing to change the definition of what a recession is as we enter what is historically known…

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When your brand should hire a Fractional CMO

By Alex Wells / July 15, 2022

Gaining access to brilliant marketing talent and leadership at a fraction of the cost is a great way to maximize limited resources and get you to the next phase of growth.

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What is a fractional marketing team?

By Bobby Shell / July 13, 2022

A fractional marketing team focuses on the areas of your organization where assistance is needed. Depending on the needs of the company, they can serve as a whole marketing department or concentrate on just a few areas, such as site development, creative, GTM (go to market), social strategy, paid, content, and more. These fractional teams’…

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How much does a Fractional CMO cost a business?

By Bobby Shell / July 11, 2022

Depending on your organization’s goals you may want one of the two types of fractional CMOS. 

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What does fractional marketing mean?

By Bobby Shell / July 5, 2022

All marketing teams need leadership. Teams need a framework and direction to not go off course. Hiring a Fractional CMO is imperative for planning, strategy, and execution. The demand for this level of expertise is at an all-time high.

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What is a Fractional CMO?

By Bobby Shell / June 27, 2022

Fractional CMOs are a great option if you are not ready to bring on a full-time team member, but do not want to hire an agency or a generalized consultant to lead your marketing efforts.

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